There are many people working in PR who started out doing something completely different. And many people who may be looking for ways to bring their un-PR-like skills to the public relations industry.

In the second of our four-part career development series, we discuss how one can take those non-traditional skills and turn them into PR career gold. Even if you’re already working in PR but have a hidden talent that you’d like to put to use in your career, this could be helpful.

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Patrick Kerley

Kenneth Hartmann and Patrick Kerley have joined Burson-Marsteller as directors in the U.S. digital practice. Hartmann was most recently at Wildfire Interactive, a social media tech provider with Facebook funding. He’ll be based in New York. Kerley was most recently at Levick Strategic Communications leading social and digital media efforts for crisis and reputation clients. Kerley will be based in Washington D.C.

Havas has taken a majority stake in Siren-Communication, a Singapore-based digital agency. The firm will be renamed Euro RSCG Siren and founder Karen Flynn will serve as MD.

Josh Zeitz has joined MWW Group as SVP in the corporate affairs practice. He was previously chief of staff at MF Global, the bankrupt brokerage once led by former New Jersey Gov. Jon Corzine. In this position, he handled the personal and public affairs for Corzine. He also worked for Corzine when he was Governor.

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