It’s an industry hiding more mysteries than whatever sauce transforms actors into superhumans on the red carpet. No one really seems to understand every nuance in PR–not even our fellow flacks. Of course, our parents just tell their friends at church group that “my kid gets people on TV”, but that’s another story.
Here’s the aggravating part: many of the most persistent myths in PR still get repeated by people within the industry. These are the folks who make meetings to have meetings, schedule lunches to “network,” and use phrases like “moving the needle” because, as a certain group of cranberries once said, “Everybody else is doing it, so why can’t we?”
Here, dear readers, are five of the myths we need to keep on debunking.