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Posts Tagged ‘journalists’

Understanding 5 Types of Reporters (and How to Work with Them)

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This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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5 Ways to Ensure That the Phone Pitch Doesn’t Die

keep-calm-and-don-t-call-meThanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.

That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.

Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.

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POLLING ALL PR TYPES: What Do You Want to Be Called?

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Here’s a serious question: What do you want to be called by your colleagues in the industry, pals in the media, partners and clients?

Everyone in this not-quite-fabled industry has an idea of what they like and don’t like, what they hear and ignore, what they answer to and what they wish no one would ever call them.

Some are accustomed to the big agency titles of account executive, manager, director, supervisor, and other synonyms for “hierarchy.” Others are interested in the boutique titles of guru, ninja, expert, and other nom de plumes that mean “badass.”

Before you jump, think about it: If you had to be labeled, what would your label read?

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5 PR Myths That Still Need Debunking

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Public relations.

It’s an industry hiding more mysteries than whatever sauce transforms actors into superhumans on the red carpet. No one really seems to understand every nuance in PR–not even our fellow flacks. Of course, our parents just tell their friends at church group that “my kid gets people on TV”, but that’s another story.

Here’s the aggravating part: many of the most persistent myths in PR still get repeated by people within the industry. These are the folks who make meetings to have meetings, schedule lunches to “network,” and use phrases like “moving the needle” because, as a certain group of cranberries once said, “Everybody else is doing it, so why can’t we?”

Here, dear readers, are five of the myths we need to keep on debunking.

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The Top 5 Traits of Bad PR People

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For years, PR professionals and organizations have been sharing with the rest of us what makes a good PR practitioner. Don’t you think if all those lists were doing any good, the entire industry wouldn’t have the appearance of skidmarks in a newsroom?

We don’t have the most sterling of reputations, people. Those stereotypes are there for a reason. So, it got me thinking maybe we’re doing this wrong. And then I had it. Back to our listicles of “5 Things.” here are the top 5 traits of bad PR people.

This should do the trick…

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It’s Official: Bloggers Are ‘Journalists’ Too

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Disclaimer: this image is approximately 80% accurate

Today seems to be both Good Friday and “News About the State of Journalism Day”, so here’s another revelation that shouldn’t surprise you: bloggers are now journalists too–at least in the eyes of the law.

Since the story in question occurred in the state of Florida, also known as the source for 95% of Gawker’s traffic, the details are a little weird.

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STUDY: Fewer People Want To Work as Journalists

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We can’t imagine why not…

If you recall, we just shared the news that your best friend in the media has the second worst job in America, according to CareerCast. That news sucks, and it’s spreading like a raging California wildfire.

Thanks to this study by the Pew Research Journalism Project, we now know that fewer and fewer people even want to try their hand at journalism. The American Society of News Editors (ASNE) data shows that, in 1978, more than 45,000 reporters were in the workforce. That number spiked to 56,200 in 1988 and 1999, respectively.

Wait until you see what the number is now…

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Good News for Journos: Reporting Is Now the Second Worst Job in America!

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Hey PR Pros? Pour a little liquor out for your favorite reporters, okay?

Every year, talent acquisition directors, hiring managers, and HR executives wait with baited breath for the annual CareerCast “Top Jobs” list. You can imagine how pleased are when they note the top jobs are all in growing, highly specialized fields, such as: mathematician, tenured professor, statistician, actuary, and audiologist.

Nice, right? If you are a numbers geek, really friggin’ smart (probably with numbers), love to crunch numbers, make statistics about numbers, or hear people talk (about numbers), then you have a gig that will last as long as that ess-eating grin on your face.

And then, there are reporters.

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Google PR Responds ‘Ugh’ to San Francisco Bus Protests

google-commuter-bus-protestWhen you are the ubiquitous king of the mountain, you can pretty much to do whatever you want to the minions, serfs and peons trying climb up each side. Watch them, wave at them, ignore them or kick them, it doesn’t really matter — that’s free enterprise.

That monarch of modern-day commerce is Google.

And they rarely respond to anything because, whelp, they don’t have to do that. That is, unless you accidentally retort to a Mission Local reporter with a flippant “Ugh” about tumultuous bus protests in the city, which Google is the big bad wolf to blame.

And that’s what happened. You see, if you work in Google’s PR department, you don’t have to do much but sit on your tail and collect a check. Except now, they are all asking themselves how to spell “p-i-t-c-h-i-n-g-p-r-o-t-o-c-o-l” via Gmail messenger.

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Yahoo Says PR Is Replacing Journalists. Wait, What?

PR + mediaMost journalists are highly skilled at what they do — research, reporting, writing and telling an intriguing story to the public. They represent both sides of a story without bias. They are able to see angles to a story that help educate and inform in a tangible way. Some went to school for journalism. Others went to school for English.

In short, they all know what they are doing and how do it.

So, how strange would it be if PR took over the news world? Very. According to Yahoo! Education, there are five jobs “nearing extinction” due to a combination of outlying reasons and other professions that “will take [their] place.” 

Yep, you guessed it. And you can probably guess how we feel about it too. More after the jump…

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