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Posts Tagged ‘journalists’

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

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5 Things Journalists Know About PR People That May Surprise You

journalismConsidering how long the PR discipline has been around, it is still amazing to note the lack of understanding between flacks and hacks.

Unfortunately, there are no ride-alongs in a media truck PR students can take because of liability reasons. Likewise, no budding reporters can hang around and witness the inner workings of a PR agency to relieve boredom. That knowledge chasm serves as proof that the two industries should know more about one another. But how?

Your friends at PRNewser are doing our part to help both industries hold hands and sing. First, we discussed ‘5 types of reporters (and how to work with them).’ Then, we flipped the script and shared ‘5 types of PR people (and how to work with them).’

For this week’s #5Things: we offer 5 things journalists know about PR people that could surprise youRead more

Bad News for Journalists and PR: Coffee Is Terrible for Productivity

coffeeJust when you thought all was right with the world and your local barista got your order right (you know the one)…

A grande extra hot soy with extra foam, split shot with a half squirt of sugar-free vanilla and a half squirt of sugar-free cinnamon, a half packet of splenda, all in a venti cup. And fill up the “room” with extra whipped cream with caramel and chocolate sauce drizzled on top. 

…turns out that coffee might not be the world’s second greatest beverage after all.

It’s no secret that hacks and flacks alike are terribly addicted to coffee, but now a study tells us that coffee may be the worst thing for productivity.

Read more

Understanding 5 Types of Reporters (and How to Work with Them)

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This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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5 Ways to Ensure That the Phone Pitch Doesn’t Die

keep-calm-and-don-t-call-meThanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.

That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.

Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.

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POLLING ALL PR TYPES: What Do You Want to Be Called?

Hello-my-name-is

Here’s a serious question: What do you want to be called by your colleagues in the industry, pals in the media, partners and clients?

Everyone in this not-quite-fabled industry has an idea of what they like and don’t like, what they hear and ignore, what they answer to and what they wish no one would ever call them.

Some are accustomed to the big agency titles of account executive, manager, director, supervisor, and other synonyms for “hierarchy.” Others are interested in the boutique titles of guru, ninja, expert, and other nom de plumes that mean “badass.”

Before you jump, think about it: If you had to be labeled, what would your label read?

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5 PR Myths That Still Need Debunking

PR

Public relations.

It’s an industry hiding more mysteries than whatever sauce transforms actors into superhumans on the red carpet. No one really seems to understand every nuance in PR–not even our fellow flacks. Of course, our parents just tell their friends at church group that “my kid gets people on TV”, but that’s another story.

Here’s the aggravating part: many of the most persistent myths in PR still get repeated by people within the industry. These are the folks who make meetings to have meetings, schedule lunches to “network,” and use phrases like “moving the needle” because, as a certain group of cranberries once said, “Everybody else is doing it, so why can’t we?”

Here, dear readers, are five of the myths we need to keep on debunking.

Read more

The Top 5 Traits of Bad PR People

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For years, PR professionals and organizations have been sharing with the rest of us what makes a good PR practitioner. Don’t you think if all those lists were doing any good, the entire industry wouldn’t have the appearance of skidmarks in a newsroom?

We don’t have the most sterling of reputations, people. Those stereotypes are there for a reason. So, it got me thinking maybe we’re doing this wrong. And then I had it. Back to our listicles of “5 Things.” here are the top 5 traits of bad PR people.

This should do the trick…

Read more

It’s Official: Bloggers Are ‘Journalists’ Too

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Disclaimer: this image is approximately 80% accurate

Today seems to be both Good Friday and “News About the State of Journalism Day”, so here’s another revelation that shouldn’t surprise you: bloggers are now journalists too–at least in the eyes of the law.

Since the story in question occurred in the state of Florida, also known as the source for 95% of Gawker’s traffic, the details are a little weird.

Read more

STUDY: Fewer People Want To Work as Journalists

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We can’t imagine why not…

If you recall, we just shared the news that your best friend in the media has the second worst job in America, according to CareerCast. That news sucks, and it’s spreading like a raging California wildfire.

Thanks to this study by the Pew Research Journalism Project, we now know that fewer and fewer people even want to try their hand at journalism. The American Society of News Editors (ASNE) data shows that, in 1978, more than 45,000 reporters were in the workforce. That number spiked to 56,200 in 1988 and 1999, respectively.

Wait until you see what the number is now…

Read more

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