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Posts Tagged ‘Justice’

#PRFail: Missouri Wants to Party Like it’s 1899 … With Firing Squads?

Firing Squad

Hey, bad folks in “The Lou,” this cap is for you! 

Due apologies to Prince (or the Symbol), but that seemed apropos for this antiquated form of execution. At least, that’s what you would think.

Fusillading” (from the French meaning ‘rifle’…those silly French) was common among the military, considered more of a soldier’s death than a criminal one, but history shows that the state of Utah used this form of capital punishment as late as 1977.

I know, right?

Suffice to say, technology has come a long way and the silent way to go is by lethal injection. That is, until the state of Missouri decided firing squads should be considered again. 

Wait, what?

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Victoria’s Secret and Others Marketing Lingerie to Tweens

Today in We’re Not Sure How We Feel About This news: Top underwear brand Victoria’s Secret, in an apparent attempt to expand upon the runaway success of its “collegiate” brand Pink, wants to tailor more of its marketing efforts to the middle-school-aged “tween” crowd.

According to Bloomberg Businessweek, which ran the story under the provocative headline “Forget training bras. Girls are buying lingerie”, the demand for “intimate apparel” among young girls continues to grow because, in the words of Victoria’s parent brand Limited’s CFO, these tweens all “want to be older…they want to be cool like the girl in college”. Relevant retailers are scrambling to make the most of it: For example, a quick visit to tween retail giant Justice‘s website reveals collections of bras and panties by a brand that defines its own target audience as girls aged 7 to 12.

Pink hasn’t unveiled any products specifically designed for 12-year-olds, but its decision to hire Justin Bieber for the Pink segment of last year’s Victoria’s Secret Fashion Show is sufficient evidence of the brand’s desire to reach younger audiences with its combination of brightly colored sweatpants and underwear. While the company names its target consumer as a 15 or 16-year-old girl, some younger women will clearly be drawn in by the campaigns.

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