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Posts Tagged ‘Justin Bieber’

Justin Bieber and the Art of Personal PR

Good public relations experts are able to adjust to breaking bad news, provide damage control on all media fronts, advise their clients, and take control of the narrative so that it works in their favor.

Great public relations experts are able to see disasters before they even happen and take the necessary steps to make sure bad behaviors and press never materialize.

And so, as PR industry junkies, we wonder why almost all young pop stars seem to alienate their fans, the press and the public at large when they grow up—which is something not even millions of dollars can prevent. Yes, we’re talking about Justin Bieber, 19, who has both the access and resources to consult with the best and brightest experts in the industry.

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Victoria’s Secret and Others Marketing Lingerie to Tweens

Today in We’re Not Sure How We Feel About This news: Top underwear brand Victoria’s Secret, in an apparent attempt to expand upon the runaway success of its “collegiate” brand Pink, wants to tailor more of its marketing efforts to the middle-school-aged “tween” crowd.

According to Bloomberg Businessweek, which ran the story under the provocative headline “Forget training bras. Girls are buying lingerie”, the demand for “intimate apparel” among young girls continues to grow because, in the words of Victoria’s parent brand Limited’s CFO, these tweens all “want to be older…they want to be cool like the girl in college”. Relevant retailers are scrambling to make the most of it: For example, a quick visit to tween retail giant Justice‘s website reveals collections of bras and panties by a brand that defines its own target audience as girls aged 7 to 12.

Pink hasn’t unveiled any products specifically designed for 12-year-olds, but its decision to hire Justin Bieber for the Pink segment of last year’s Victoria’s Secret Fashion Show is sufficient evidence of the brand’s desire to reach younger audiences with its combination of brightly colored sweatpants and underwear. While the company names its target consumer as a 15 or 16-year-old girl, some younger women will clearly be drawn in by the campaigns.

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Pope Benedict Resigns, Concedes Twitter Defeat to Justin Bieber

Pope Benedict XVIWe’d like to take a moment this Monday morning to weigh in on the story that’s dominated everyone’s news feed: Pope Benedict XVI, the man who showed the world that the old school still rules new media by winning Twitter without sending a single message, announced his plans to resign effective February 28th.

Why is everyone freaking out? Well, he’s the first Pope to step down on his own accord in six centuries, citing his “advanced age” and the limitations of this mortal coil. He has also effectively declared Justin Bieber the once and future king of Twitter after giving him a serious run for his money.

The obvious questions: Who will replace him (the gambling has already begun)? More importantly, what will happen to his Twitter feed, his 1.5 million followers and his bland messages about God’s endless love?

We’d like to mourn the tweets that will never be: How will we know whether Benedict will ever grow comfortable with the modern world? Will he ever decide that the Catholic church just needs to accept same-sex marriage and get over it? Does he agree with our assessment of Netflix‘s House of Cards as “Just OK–kind of like Homeland without the terrorists or The Wire without the drug dealers?” We demand validation!

At any rate, we hope Benedict enjoys life out of the social media spotlight–and that he finally gets revenge on that demonic seagull.

Pope Benedict Beats Justin Bieber at Twitter

OK, maybe the world really is ending: In addition to comparing same-sex marriage to communism, The Vatican’s official newspaper published a story today to announce that…Pope Benedict just achieved a higher re-tweet rate than Justin Bieber (thereby winning social media for the second time this month).

While Benedict’s two million followers (1.2 million in English alone) can’t quite compare to the 32 million Beliebers on Twitter, The Vatican wants the world to know that:

“50 percent of the pope’s followers had re-tweeted his first tweet on December 12 while only 0.7 percent of Bieber’s followers had re-tweeted one of the singer’s most popular tweets on September 26, when he commented on the death by cancer of a six-year-old fan.”

We agree–Bieber should be ashamed of his total inability to mobilize his millions of rabidly devoted followers. But we see this story as a net positive, because it’s nice to know that the Catholic Church finally has an influential voice in the public sphere after all these years.

Beyoncé Brings the World to Attention for Humanitarian Day

How do you get 1.13 billion people to “do something good, somewhere, for someone else”? Why, you show them a Beyoncé video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you’re golden, baby!

For this year’s World Humanitarian Day, which took place on August 19, the United Nations partnered with digital ad agency Droga5 to reach hundreds of millions of people with that very simple, universal message. The campaign, titled “I Was Here” (Twitter hashtags #WHD2012 and #IWASHERE), drew its inspiration from a Beyoncé song of the same name, so of course she was a natural choice to take part in a campaign that will also help burnish her humanitarian cred (the video already has well  over 4 million views):

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Tips on World Domination (from the Man Who Brought You Bieber)

Anyone with more than a passing interest in public relations and pop culture at large should take a look at The New Yorker‘s fascinating profile of Scooter Braun, a master media manipulator who may be the world’s most successful manager but describes himself as “a camp counselor for pop stars.”

His current claim to fame? An extremely profitable partnership with the world’s favorite pre-pubescent crooner, Justin Bieber.

In case you haven’t heard, Braun is a former Atlanta-based party promoter who worked with various area hip-hop stars and discovered Bieber while browsing YouTube for clips to help promote his biggest client at the time, singer Ne-Yo. After a bit of pleading with Bieber’s mother, he managed to persuade the two to relocate to the ATL and join forces with R&B veteran Usher. This move gave Bieber the credibility he needed to pass muster as a lily-white soul singer capable of reducing tween girls across the globe to incoherent screeches while simultaneously looking innocent enough to win parents’ approval.

Despite appearances, Bieber was not quite an overnight sensation, and the route he took to superstardom was anything but traditional.

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Tommy Lee and PETA: Spare Whales the Pain of Mötley Crüe

PETA, the often-controversial organization dedicated to the ethical treatment of animals (and to attending fashion shows armed with buckets of red paint) has its share of celebrity supporters. Everyone from Justin Bieber to Sir Paul McCartney has gotten in on the animal rights action.

The latest big-name animal fan to grab headlines is Tommy Lee, the Mötley Crüe drummer and tabloid fixture who recently sent a letter (PDF) on behalf of PETA to John T. Reilly, president of SeaWorld San Diego, requesting that the park stop using the band’s music in their “Shamu Rocks” show. Why? To spare the whales the extreme stress of listening to the blaring 80′s metal, of course (80′s parents: “We told you so!”).

It’s not that Shamu has anything against “Kickstart My Heart” — he’s more concerned with volume than the music itself. Read more

Justin Bieber Turns Crisis Into Triumph. Again.

If Justin Bieber should ever decide that being an international pop superstar with millions of fans isn’t really his thing, he can definitely become a crisis PR specialist.

Bieber was involved in a weekend kerfuffle with a paparazzo while he was leaving a California mall with Selena Gomez and the pap caught a bad one from the Biebs. That’ll learn ya.

So while the investigation into the incident continues, Bieber is taking the attention and using it to release a new song, “Die in Your Arms.”

You’ll remember that when Bieber was embroiled in a paternity scandal that he quickly put to rest with an appearance on the Today show and a paternity test. Now he’s using a paparazzi beat down as the launching pad for a new single. And as a reason for both he and Gomez to tell their fans how much they appreciate their support, which is drawing even more support. The song is already making top ten iTunes lists around the world.

Top 5 Cases of PR ‘Lemons to Lemonade’ in 2011

Many year-end listicles have focused on the top PR gaffes of the past year. However, the year has also shown the power to turn around a bad situation into good or, as the title of this top five list states, to turn PR lemons into sweet, refreshing public relations lemonade. Here are our choices for those instances where a fail was transformed into, as our contributor Nancy Lazarus calls it, a “tactful turnaround.”

5. Aflac Finds a New Spokesduck. After the voice of Aflac’s duck mascot, Gilbert Gottfried, was dismissed for making insensitive “jokes” about the Japanese earthquake and tsunami in March, the insurance company launched a nationwide search for a new mascot. Rather than settling for a public apology on behalf of its former spokesperson, the company turned the search into a PR campaign, with the New York Times covering the New York audition. We said then it would be a PR moment to remember, and we stand by that.

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For Reputation Insurance, Bieber Will Still Take a Paternity Test

Mariah Yeater, the woman who accused Justin Bieber — of all people — of fathering her three-month-old son, has dropped her lawsuit. TMZ has already published damaging text messages that indicate Yeater may have been trying to delete correspondence that points the paternity finger at another guy. But the Biebs hasn’t dropped his intentions of taking a DNA test.

From the beginning, Bieber and his people (which includes publicist Matthew Hiltzik) denied that there was any truth to Yeater’s allegations and they planned to back it up with a paternity test. Now with the case terminated, it would seem Bieber has been vindicated. Even still, E! is reporting that Bieber plans on going ahead with the test.

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