Anyway, it’s Friday so we thought we’d share our favorite little JT promo stunt via our sister site AgencySpy. It’s so simple that it’s dumb — in a brilliant way. It’s called JT All Night Long, and it’s really just a quick loop from that (old) song set to different clips of Timberlake throughout his career, from the “SexyBack” video to the ramen-hair period. Just click on it before reading ahead.

Don’t you feel like you just got “Rickrolled” by Timberlake and creative agency CP+B Miami? We do — and we don’t mind at all. Say what you will about his music, but the dude has a sense of humor.

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The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

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Diet Coke certainly picked the right time to show its new face to the public: yesterday Jacobs marked the end of New York’s Mercedes-Benz Fashion Week with the debut of his new collection. This small reveal indicates that, for Coke, “creative director” does not mean “celebrity who had some time on his hands and will now show up at public events to hawk our products.”

What’s next for this creative partnership? We’re not sure–Jacobs has already gone topless in “pin-up style” ads for the brand, but there’s been no word on whether the “three bottles and three ad campaigns” to follow will include any of his trademark models or ridiculous outfits.

Most importantly, Taylor Swift is nowhere to be seen.

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Time to get your dunk on. #Grammys twitter.com/Oreo/status/30…

— Oreo Cookie (@Oreo) February 11, 2013

Did the Oreo team create this little nugget “on the fly” as well? How could they have known that JT would perform in a bow tie? (OK, maybe they watched the red carpet event or checked out the “Suit and Tie” single’s cover. Still very sharp.)

What do we think? Did Oreo just win social media again?

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The American public is just beginning to shake the awfulness of a recession that landed many talented and ambitious souls in the unemployment line; millions still yearn for jobs worthy of their hard work and skills.

So when your company decides to invent a job and then fill it with someone who doesn’t even need a job, you’re telling the public “We don’t understand you at all.”

We were surprised when Justin Timberlake accepted a role as Bud Light’s creative director to help the brand “… define Bud Light Platinum’s identity in the lifestyle space.” We like Mr. Timberlake. Though a huge celebrity, he seems like the kind of guy who would help you clean up after a party and crash on your couch.

He’s a regular on Saturday Night Live; he clearly has a sense of humor and a healthy sense of self-awareness. But now he joins the ranks of “people with ridiculous amounts of money who apparently need more money” that includes Alicia Keys (creative director for BlackBerry), Lady Gaga (creative director for Polaroid), and will.i.am (creative director for Intel).

What’s going on? What happened to brands hiring celebrities to appear in commercials and then calling it a day?

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That’s sonic branding in action.

The power of music and sound transcends language, culture and all things visual, which makes sonic branding a huge part of the promotional game for many companies. For example, anyone anywhere in the world can hear the simple tune “I’m Lovin’ It” and instantly think of McDonald’s (in fact, Justin Timberlake wrote a track around the original five-note jingle). The process of “distilling a multimillion dollar brand into a few seconds of sound” can be long and challenging, but it pays off–sonic branding signatures can be more recognizable than company logos or spokespeople.

How can sound help an established company rebrand itself? Here’s a great case study: Univision, one of the biggest names in Spanish-language news and entertainment, recently chose Man Made Music as its sonic branding agency of record in an attempt to establish a fresh image. Here’s the final product, a reworking of the network logo spot:

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OK, so there will be a new full-length, it will be produced by Timbaland, and both artists will collaborate with Beyoncé on her new solo record and a Destiny’s Child reunion project. It’s cool–we kinda miss the late 90′s too.

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We’re more interested in the nature of the relationship between the two parties, which seems to have broken new ground when it comes to sponsorships and invites the question: Who is promoting whom?

Pepsi calls the contract a “brand ambassador” deal, and the accompanying New York Times headline mentions Pepsi’s focus on “collaboration”. What do these terms mean, exactly? Well, Beyoncé won’t just appear on Pepsi products, star in commercials, and perform in next year’s Pepsi-sponsored Super Bowl: Her contract also includes “a multimillion-dollar fund to support the singer’s chosen creative projects.”

Correct us if we’re wrong, but this move is unprecedented—or at the very least extremely rare.

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Interactive Media Holdings (née Specific Media) purchased the property from News Corp last summer, jazzed it up and prepped it for a sorely needed relaunch: Despite the fact that traffic on the site went up by 36% over the past twelve months, MySpace is on pace to lose approximately $40 million in 2012–and organizers expect it to lose at least another $25M next year.

According to the leaked pitch materials, the folks at IMC are “holding out” for another $50M in capital so they can officially re-launch MySpace as a Spotify competitor by making use of what they call the “worlds largest music library of 42M songs and 100K music videos” and its “direct relationship with 5M artists”. How do they plan to do it? By starting a subscription model in 2013 and offering users not only streaming mp3s but music downloads, “artist merchandise” and “event ticketing” services. In other words, MySpace looks to become the one-stop shop for all things related to pop music.

It’s true that MySpace already has more members in the US than Pandora or Spotify, because most members never bothered to delete their profiles. The company also appears to have a cost advantage over its supposed competitors:

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But thanks to the wonders of social media, we’re closer to the stars we love and hate than ever before. Now a new company wants to revolutionize the celebrity PR game via social media–and it’s making publicists and agents all over Hollywood very nervous.

What is TheAudience? It’s an alternately “stealthy” and “mysterious” startup backed and promoted by two of the biggest names in the West Coast media world: Napster/Facebook co-founder Sean Parker (who you may know as Justin Timberlake) and Hollywood super-agent Ari Emanuel (who you may know as Jeremy Piven).

But its driving force is Oliver Luckett, a former programmer, Disney PR man and full-color personality whose hobbies, according to The New York Times, include driving around LA in an Aston Martin and traveling to Iceland (our new favorite country) “to to compete against Bjork in a gingerbread house-building contest”. We like the guy already! His key selling point? He’s figured out a way around the traditional Hollywood PR system.

What does TheAudience do, exactly? The company effectively manages the social media presence of celebrities who don’t have the time (or interest) to do it themselves. But this is no automated status update machine: Team members feed fans a steady stream of content via Facebook, Twitter, YouTube and Google Plus, keeping them occupied with exclusive comments, pictures and videos.

The key difference between old-school PR services and this newfangled arrangement is that the content truly does come from the celebrities themselves:

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This new video dropped on Twitter yesterday, and we have to say that we are somewhat impressed that MySpace has so obviously improved upon its famously awful interface!

Hmm…that was more of a tease than anything, but the new MySpace seems to combine elements of Facebook, Spotify and especially Pinterest (the visual layout is all but a carbon copy). This change is a wise move:

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Unless that project and the upcoming Timbaland album are one and the same, dude had his details all wrong. Or maybe he was just trying to get thousands of people unfamiliar with his work to Google his name, in which case we must give him a slow, unenthusiastic clap.

“Director’s Cut”? Ooooooooh:

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Perhaps you heard that the President hosted a Twitter Townhall today? Radian6 will be working with Twitter to analyze those tweets. Pre-townhall research conducted by Radian6 yielded a number of findings, like national security and financial security are two topics that drive tweets. Additional findings are available here.

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901, the premium tequila brand launched by Justin Timberlake smartly went with a real prize for their user-generated video contest: $25,000, a trip to Vegas, and the title of Executive Vice President of Big Ideas.

Malachi Rempken‘s winning video best embodied the brand by artfully depicting all the ugliness–including not getting any–that can occur from not starting the night with other types of booze. The 22-year-old short-form filmmaker will likely use the cash for to finance his next project.

You can view “The only way to start your night” here.

RELATED: Name Yellowtail’s New Chardonnay (for $96 bucks)

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Sunshine and Sachs Founder Ken Sunshine appeared on the CBS “Early Show” this morning to talk Tiger Woods. For those of you who may have missed it, Woods was involved in a car accident on his own property early last Friday morning in which he was injured and taken to a local hospital. Woods refused to speak with local law enforcement, and details around the accident have led to speculation that Woods may have been having an affair and the accident was related to an argument with his wife over the situation.

“If Tiger Woods were to call you today, what advice would you give him?” asked “Early Show” host Harry Smith. “You should have called me a couple of days ago,” joked Sunshine. Getting serious, Sunshine said, “It’s the perfect storm…and his people mishandled it.”

“The whole goal with these things is to make the media go away,” said Sunshine, and Wood’s actions – issuing a statement three days after the accident and “stonewalling” law enforcement – didn’t help his case. Sunshine’s agency has worked with a number of high profile celebrities over the years, including Leonardo DiCaprio, Barbra Streisand, Ben Affleck, Michael Moore, John Mayer and Justin Timberlake.

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