TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Kaplow’

Career Development Series: Tips for Finding the Firm That’s Right For You

Having a job is important, but having the right job is equally important. The PR industry is filled with firms large, small, and everywhere in between. Moreover, they’re working with different clients, are staffed with people that have varying priorities, and have created a unique style that makes finding the right firm kind of like finding the right boyfriend or girlfriend. Do you have things in common? Are you heading in the same direction? Do you both like watching Bravo reality shows and sports?

Oh… yeah… right. PR jobs. Gotta find the right firm. How do you do that? Start at the start.

“Looking for a job should be a job,” says Margarita Miranda-Abate, SVP of the consumer lifestyle practice at Kaplow. “Why are you not happy where you are? What’s not fulfilling you? You should know why you’re making the switch.” In other words, take some time for introspection to determine what you’d like to do. Having a good grasp of what the goal is will make achieving it possible.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Romney Campaign, Kaplow, CBS Interactive

Mitt Romney has a new national security and foreign policy spokesperson: Richard Grenell, the director of comms and public diplomacy at the U.N. during the George W. Bush administration. Since then, he’s been a partner at Capitol Media Partners in Los Angeles. The firm says he will continue in that role while advising the Romney campaign.

Nadina Guglielmetti (right) has joined Kaplow as SVP of digital, social media, and consumer strategy. She’ll work with the MD and chief digital officer David Richeson to manage the KDrive practice group. She was previously the VP of digital strategies at Waggener Edstrom.

Read more

Kaplow Launches Knext

Kaplow has launched a new business group, Knext, that will focus on communications for young, up-and-coming companies.

Kaplow MD and chief digital officer David Richeson is leading the new division alongside SVP Chaim Haas. The firm is also partnering with the New York Angels Network, a group that funds and mentors young companies. According to the news release, the New York Angels Network has invested $45 million in 70 companies.

Knext will operate out of Kaplow’s New York and Silicon Valley offices, focused on the fashion, technology, lifestyle, and beauty areas. The firm has previous experience working with companies like eBay, Target, and Laura Mercier.

PRs Talk About Their Trips to SXSW

The interactive portion of SXSW is coming to a close today (the music portion starts today and SXSW Film runs through the 17th). Many across the PR industry made the pilgrimage to Austin — our Tweetdeck was filled with check-ins from Austin Bergstrom late last week — and took some time to report on what they were seeing and hearing.

Read more

Richeson Promoted to MD at Kaplow

David Richeson has been promoted to MD and chief digital officer for Kaplow. In this role, he’ll be working closely with CEO Liz Kaplow on the managing and execution of account work, and with the firm’s CFO Evan Jacobs on firm operations.

Richeson has also been appointed chief digital officer for the firm. He’ll continue to lead the firm’s social media group Kdrive.

Richeson joined Kaplow from Porter Novelli in August 2011. While at PN, he worked on the Gillette business. A chunk of that business went to Ketchum in October.

Pinterest is Simple, But Strategy is Still Required

As people continue to wrap their brains around Pinterest, writers are offering up some easy explanations for what it is.

“Simply put, Pinterest is a visually dazzling bulletin board, enabling users to bookmark and curate images or virtually fold over pages of their favorite catalogs,” says TIME magazine.

But after some weeks of seeming nonstop coverage of the site, we’re now moving into the phase where people are putting more thought into how it can be used as more than just a hobby. Especially now that we have word that it’s the “fastest growing site ever” and its driving crazy amounts of retail traffic.

This can quickly make things more complicated.

Read more

Roll Call: Kaplow, Ruder Finn, U of Akron, and More

Nick Charles has been named editor-in-chief at Kaplow, a new position at the firm. Charles will head up content and community strategy across platforms. He was previously the global head of content at Porter Novelli working with clients like Hewlett-Packer and Gillette.

Ruder Finn has partnered with Japan’s Kyodo Public Relations, the first PR firm to be listed on the Tokyo stock exchange. The two firms have worked together for about a decade. The two firms will exchange international resources. Kyodo PR will offer insight and services in Japan and Korea. Last month, Ruder Finn opened a new office in New Delhi.

Read more

Spin the Agencies of Record: foursquare, Kaplow Part Ways

Yesterday, PRWeek wrote about Foursquare‘s agency search after cutting ties with Kaplow, which it signed as AOR in October 2010. Today we received a statement from Kaplow’s president and CEO Liz Kaplow: “We have a very strong partnership with foursquare and have greatly enjoyed working with them, and we hope there will be opportunities to work together on projects in the future.”

Foursquare PR manager Erin Gleason added in a comment via email: “Kaplow was a great partner for the past year. We hope there will be opportunities to work together on projects in the future.”

According to PRWeek, the account was worth six figures annually and services included media relations and consumer education efforts.

More account changes after the jump.

Read more

Roll Call: Kaplow, WE’s Global Alliance Network, Edelman, and More

David Richeson has been appointed SVP in Kaplow‘s K:Drive digital media practice, overseeing the firm’s consumer tech business. He was previously at Porter Novelli where he lead the digital and global PR for the Gillette brand.

Waggener Edstrom has added three firms to its Global Alliance Network. Square Gold PR & Marketing and Brand Associates join the network in Kenya. And cabinet DN joins the Network in Brussels. There are now a total of 26 affiliates serving 80 markets in WE’s Global Alliance Network.

Edelman‘s Rebecca Slotnick has relocated to Shanghai where she’ll build the firm’s healthcare offering in China as senior director. She previously spent seven years in the agency’s New York office working in the health and corporate & public affairs practices. She was most recently working with global pharmaceutical companies on both internal and external relations.

Read more

Spin the Agencies of Record

The Jed Foundation, a nonprofit focused on emotional health and suicide prevention among college students, has selected Ricochet Public Relations for a national program to raise awareness of the organization’s programs and new initiatives. Ricochet’s healthcare team will work on the account.

The American Academy of Nurse Practitioners has chosen GCI Health as its AOR. The firm’s New York office will work on the account, focusing on raising awareness of the organization and the group it represents as the U.S. healthcare system changes.

Amyris, an alternative energy company, has chosen Schwartz Communications and its cleantech practice as AOR. Amyris uses an “industrial synthetic biology platform” to create alternatives to petroleum fuels.

Read more

NEXT PAGE >>