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Posts Tagged ‘Kara Swisher’

OutCast Communications Co-Founder Leaves Agency to Join Venture Capital Firm

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Margit Wennmachers, co-founder of Outcast Communications — a mid-size agency that handles high profile clients including Facebook and Yahoo — is leaving the agency to join venture capital firm Andreessen Horowitz as a partner.

Reports Kara Swisher of AllThingsD, “The move will make her one of a handful of women at high-profile venture outfits.” Outcast co-founder Caryn Marooney will now run the agency, which was acquired by holding company Next Fifteen Communications in 2005.

UPDATE: PRNewser just spoke with Marooney, who said, “We are always looking for great smart people at every level, but we’re not looking to replace or add a partner at this time.” She also sees opportunity in the move. “Being close to the venture community is something we’ve always done. As long as we can provide the best service for [companies] it can definitely be a fun win win situation,” she said.

The agency continues to see growth, recently picking up work with online music portal Vevo. Facebook director of communications Brandee Barker is also very happy with the agency’s work. “Facebook loves Outcast,” she said this past November.

Andreessen Horowitz is an Outcast Communications client.

Yahoo To Announce $100M Marketing Campaign Tomorrow

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It’s day one of Advertising Week in New York, and so far one of the biggest stories is Yahoo’s plans to announce a $100M marketing campaign Tuesday morning.

In a somewhat rare occurrence, both The New York Times and The Wall Street Journal published stories on the news over the weekend, although the Journal secured a bit more info, including the campaign’s tagline “It’s You!” and that new ad spots will be created by Ogilvy & Mather. Of course, Kara Swisher of AllThingsD broke the news on September 13th.

Yahoo’s agency of record, Outcast Communications confirmed to PRNewser that they are, “helping with communications around the launch,” but added, “nothing has be announced formally.” Indeed, the formal announcement will come at a press conference tomorrow at the Interactive Advertising Bureau’s MIXX Conference, directly after a keynote speech by Yahoo CMO Elisa Steele. Outcast confirmed that both Steele and Yahoo CEO Carol Bartz will be present at the press conference.

Yahoo’s New Head of PR: The “Intro” Memo

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Remember when Yahoo CEO Carol Bartz offered $1,000 cash rewards to employees who turn in other employees that leak info to the press? As with any organization of Yahoo’s size, keeping a muzzle on all internal info is close to impossible.

Hence the latest leaked memo, of course obtained by AllThingsD’s Kara Swisher, which is a long intro memo from newly appointed PR head Eric Brown. His first official day on the job was yesterday.

Swisher calls it her “favorite leaked Yahoo internal memo ever…” Brown lays a lot out on the table, from fluffy stuff like his guilty pleasure of “ice cream in bed with the Kindle” to more serious statements such as the following:

My biggest pet peeve: beating around the bush-tell me what you want me to know because I’m not telepathic and say it without a lot of metaphor or subtlety-if you really want me to know something, please make it crystal clear.

Read the full memo here.

Yahoo Names New PR Head

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A few weeks ago we asked the question: “Who Will Be Yahoo’s Next VP of Corporate Communications?” This was after current PR head Bradford Williams was let go from the company and a replacement had yet to be named. One commenter said, “Yahoo has hired Heidrick and Struggles in Chicago. They want a young person with Global experience. Minority preferred.”

Of course, the master of reporting Yahoo’s internal workings, Kara Swisher of AllThingsD is the first to have an internal memo announcing former NetApp VP of corporate relations Eric Brown has been named the post. The connection: Yahoo marketing head Elisa Steele used to work with Brown at NetApp and Yahoo CEO Carol Bartz has served on the company’s board.

You can view the entire memo here, which includes this interesting tidbit that Brown has a “bad habit of eating ice cream in bed while reading my Kindle and surfing the web.”

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