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Posts Tagged ‘Karen van Bergen’

More Firms Creating Their Own Data Analytics Systems

In case you missed it, last week brought a couple of stories that hinted at a new strategic direction for PR firms. As Hotwire PR‘s Leslie Campisi put it in her guest post, data is the future of PR–and more major organizations are creating custom analytics systems to better shape media strategies, measure the influence of related campaigns and demonstrate the real-world value of their work to clients.

Porter Novelli confirmed that sentiment last week by announcing the development of its own “proprietary analytics system” designed to capture “the entire conversation taking place about a brand or organization” in all forms of media (yes, that includes print). CEO Karen Van Bergen explains that this new tool will enable the firm to more quickly respond to shifting public sentiments and media mentions/perceptions of its clients and campaigns. As we mentioned above, it will also empower the firm to more accurately present the results of various efforts to clients in the form of hard numbers.

We all know that measurement is a big part of inter-industry debates about the future of PR, and these two firms’ custom systems address the same problems in different ways. How will other major firms respond?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Porter Novelli Names Karen Van Bergen CEO

Global PR leader Porter Novelli will make big changes in the New Year: Parent company Diversified Agency Services (DAS) just announced that Karen Van Bergen will serve as CEO, effective January 1st, 2013.

The position had been filled on an interim basis over the past six months by Michael Ramah, who will continue to serve as a member of Van Bergen’s New York-based executive committee.

Van Bergen moves into her new position as a veteran highly regarded by clients and peers within the industry. DAS president and CEO Dale Adams said: “Her innovative leadership style is one that prizes collaboration above all else, empowering teams to draw from the best possible resources – regardless of level or location – to deliver creative, business-building programs for clients.”

Just over a year ago, Van Bergen joined the agency as senior partner and managing director. Prior to accepting that role, Van Bergen spent three years working in an Amsterdam-based position as senior vice president/senior partner at Fleishmann-Hillard and global leader for OneVoice, an integrated offering serving Phillips Electronics under the Omnicom umbrella.

In other Porter Novelli news, Adam Snyder will join the firm as vice president of strategic planning. Snyder previously worked as digital and social strategy lead at Havas Worldwide.

Roll Call: ‘Harper’s', Edelman, Porter Novelli, and More

Jason Chupick. Photo: Steve Bartel

A congratulations to one of our own: PRNewser contributor Jason Chupick has been named VP of PR for Harper’s Magazine. In this role, he’ll be heading up traditional consumer and trade PR and work closely with web editor Jeremy Keehn on community development and management. Chupick reports to John R. MacArthur, the magazine’s publisher and president. Great news!

Karen van Bergen has joined Porter Novelli as senior partner and MD of the New York office, effective January 1. She previously served as the leader of OneVoice, an Omnicom offering from Fleishman-Hillard and Ketchum. To assume this role, van Bergen will be relocating from Amsterdam. She is replacing assistant MD Joe Russo who has been filling the role on an interim basis.

Michael Bush has left MSLGroup for Edelman. He joined MSLGroup in February, serving as VP and comms director for the firm. Prior to that he was a reporter for Ad Age and PRWeek. At Edelman, he’s VP of media relations.

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