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Posts Tagged ‘Kathy Bloomgarden’

Ruder Finn Launches Finn Partners

Ruder Finn Group has launched a new firm, Finn Partners, that will operate as a separate company within that umbrella group later this year. Peter Finn, co-CEO of Ruder Finn, will continue in that role while also serving as founder and managing partner of the new firm. He will give up that position when Finn Partners separates.

Finn Partners will merge nine Ruder Finn practices in order to provide a full range of services to clients in the arts, technology, consumer, travel/economic development, global issues, and public and corporate affairs areas. The firm will have 160 employees and is projected to generate$25 million in fees the first year. Ruder Finn will keep its focus on the healthcare space with Kathy Bloomgarden retaining her CEO position.

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Ruder Finn Launches a Tech Practice

Ruder Finn has launched a technology and innovation practice and brought on Sabrina Guttman as global head of technology and innovation to lead it.

The firm has previously worked with tech clients, but, the firm’s press release says, this practice is “specifically designed for the high-growth technology industry.”

Guttman will be based in Ruder Finn’s San Francisco office, reporting to co-CEO Kathy Bloomgarden. She’ll handle work across the globe. Previously, Guttman was GM of AxiCom North America, handling the company’s business with Dell. Over her 15-year career, she’s also worked with clients including HP and IBM and has held positions at companies including Burson-Marsteller.

Video: Kathy Bloomgarden, CEO, Ruder Finn

Last week we caught up with Kathy Bloomgarden, co-CEO of huge independent shop Ruder Finn to find out how her firm is adapting to the larger, less controlled universe of people sharing information. She joined her counterparts Mark Penn from Burson-Marsteller, and Steven Rubenstein on a panel moderated by Matthew Bishop from The Economist.

We asked Kathy about how Ruder Finn attempts to understand “intent” over demographics to understand why consumers go online, and how this research drives their campaigns. I also learned that like Rubenstein, Kathy is part of a storied PR family. I am probably the only person in the business who did not know she is David Finn‘s daughter.

You can check out Ruder Finn’s Intent Index here. Ruder Finn currently sits fourth on the 2008 O’Dwyer’s rankings of independent firms with 545 employees worldwide, and nearly $100 million in revenue.

PR CEOs Debate Business of PR at Economist Panel

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How much of an agency’s revenue should come from digital? Did social media win Barack Obama the presidency? How will the financial industry remake itself in the midst of massive scandal and meltdown? These were just some of the questions debated last night at “The Business of PR” panel discussion hosted by The Economist at the 92YTribeca in New York.

The panelists, Burson-Marsteller CEO Mark Penn, Rubenstein Communications President Steven Rubenstein and Ruder Finn CEO Kathy Bloomgarden were joined by moderator Mathew Bishop, American Business Editor and NY Bureau Chief of The Economist.

“Your life is more and more on the record if you’re someone of interest, and that’s just a fact of life,” said Penn, in regards to new media. “There is much more engagement than ever before with bloggers, journalists,” he said. In terms of CEOs or politicians who once thought that they could ignore one or two detractors, “that just can’t exist in this environment.”

Ruder Finn’s Bloomgarden disagreed, and stated, “You can ignore people.”

Click continued to read the complete recap and view PRNewser’s video interview with Burson-Marsteller CEO Mark Penn.

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Study: Socializing Twice As Popular Than Business or Shopping Online

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[image: MeFind on Flickr]

Ruder Finn today released it’s Intent Index, a study that examined online behavior and user intent. Among the key findings:

More than twice as many people go online to socialize (81%) than to do business (39%) or shop (31%).

72% of people go online just to become part of a community.

Women (48%) are much more likely than men (39%) to go online to advocate for an issue or position.

More men (42%) than women (36%) go online to do business.

“Intent is the new demographic,” said Ruder Finn co-CEO Kathy Bloomgarden in a statement. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.” The agency has posted complete findings on its website.