AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Katie Paine’

The Real Top 14 PR Twits to Follow in 2014

twitter-icon

Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Nuclear Power Industry Puts Up a PR Fight in the Face of Growing Fears

A photo from inside Japan's Fukushima plant. Photo: AP

Good news amid Japan’s ongoing problems and fears about radiation from the Fukushima Daiichi nuclear plant – radioactive levels in the water have dropped to safe levels and the lights in the Number 1 reactor are back on, which may mean that the cooling system can soon be restored and nuclear catastrophe averted. Still, there’s plenty of work to be done.

The nuclear energy industry is looking for any positives in the barrage of negatives in the aftermath of the earthquake and tsunami that struck Japan a couple of weeks ago. Making sure that people are safe and restoring some sense of normalcy to life in quake-stricken parts of the country are of greatest importance right now. But the nuclear energy industry is also consumed with the damage that the tenuous situation could be doing to its future.

“Can the reputation of the nuclear power industry be saved?” reads a headline on Katie Paine‘s blog The Measurement Standard. Answer: “No; too many problems, too many protests.”

Read more

Social Media Marketing Boot Camp Starts This Wednesday

We’ve talked about it, but now it’s finally here.

Mediabistro’s eight-week online conference and workshop — Social Media Marketing Boot Camp — starts this Wednesday and there’s still space available.

Join speakers such as KDPaine & Partners CEO Katie Paine, FutureWorks founder and Altimeter Group principal Brian Solis, and AllThingsDigital’s Kara Swisher for all of the keynotes, coursework, and networking that the boot camp has to offer.

For more info (and a free gift) click here.

Social Media Marketing Boot Camp Preview: What to Measure and Why

For eight weeks starting March 23, Mediabistro will be hosting the Social Media Marketing Boot Camp, an online conference and workshop filled with presentations and coursework to beef up your social media marketing skills. One of the presentations will be “Everything You Need to Know About Monitoring Public Relationships,” hosted by Katie Paine, CEO of KDPaine & Partners, author, and measurement expert.

“The big thing that I will talk about most is integration; the integration of social media data with traditional media data, with market research data,” she told us this morning in a phone call from Miami.

Read more

Death To Ad Equivalency Reports!

apples-and-oranges.jpg

Have you ever had to compile an ad equivalency report? Do you even know what one is? It’s pretty simple, actually. An ad equivalency report attempts to compare the value a brand received from a PR campaign – media coverage, etc. – with the value the brand could have received spending the same money on advertising. Not only do they not work, they can be misleading, many PR measurement experts say.

“…with the rise of social media, AVEs have little meaning when the value of the most traditional media is dropping daily, and the power of individual blogs, many of which don’t accept advertising, is growing exponentially,” wrote Katie Paine in a Ragan.com op-ed today.

Paine has been in the measurement game for a while and is happy to announce that the Institute for Public Relations’ Measurement Commission recently voted 19 to 2 to ‘reject AVEs (ad value equivalency), the concept and the practice.’”