Posts Tagged ‘Katy Perry’
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Things have been going pretty well for Katy Perry: she beat Justin Bieber on Twitter, her new album debuted at #1 in history’s worst-ever week for album sales, and this clip reminded everyone that she was probably right to break up with Russell Brand because anarchy is never an option, dude.
But one of the marketing tricks her team dreamed up to push Prism isn’t getting such a great reception in Australia.
Kids love celebrities. Kids also love sweet treats. It’s a match made in marketing heaven, which is why soda and celebrity have gone hand-in-hand since Marilyn Monroe was sipping Coke in black-and-white.
In today’s health-conscious atmosphere, however, the star/soft drink marriage is drawing some serious ire from health organizations focused on tackling America’s obesity epidemic. The latest target of that ire is Pepsi-pushing pop star Katy Perry.
A group of seven health organizations, including the Center for Science in the Public Interest, will run an open letter to the starlet today in Variety, urging her not to “exploit [your] popularity by marketing a product that causes disease in your fans.”
The letter draws parallels between the ramifications of marketing soda to children and those of marketing cigarettes to children.
“Virginia Slims and other tobacco companies used glamorous celebrities and models to position smoking as hip, sexy and rebellious. Today soda companies are using you and other celebrities to convince young people that drinking soda is hip, sexy and rebellious.”
The letter goes on to impress upon the star the weighty responsibility she has acquired along with her enormous fame and popularity among America’s youth: Read more
Here’s an interesting case study in crowdsourced social media branding: Weight Watchers, which faced some PR challenges when its spokeswoman Jessica Simpson got pregnant in the middle of her contract, found its newest celebrity backer via Twitter search!
The company’s social media team noticed that comedienne Ana Gasteyer had been tweeting about her weight loss experience and brought her feed to executives’ attention. They quickly moved in to secure her as a spokesperson — and now she’s created a series of TV and online ads set to debut this month. We can see why they’d be interested after reading tweets like these:
— Ana Gasteyer (@AnaGasteyer) January 12, 2013
Hey @weightwatchers I binged on Children’s Gummy Vites can it be my cheat day?
— Ana Gasteyer (@AnaGasteyer) December 10, 2012
Hold your breath for some uplifting news: SPANX is coming to a mall near you.
Red-blooded Middle Americans like Gwyneth Paltrow have already let the world know how much they love the simple hosiery brand. Katy Perry worries about “look[ing] fat” without her SPANX tights, while Miley Cyrus refers to hers as “a gift from God” and Tina Fey sees them as “my dream come true” (we’ll take her word for it). Now the company and its media team prepare for the big time after blowing up thanks to the brilliance of its founder and its masterful promotion of a very basic concept: practical comfort tinged with feel-good new age vibes.
OK, we all love SPANX. But do we love SPANX enough to turn a pantyhose maker into a retail giant? The company’s first boutique opened in a Washington, DC suburb last month, and sister branches will soon grace the nation’s largest malls in King of Prussia, PA and Paramus, NJ. So will the little underwear startup grow big enough to take on Victoria’s Secret (aka the Fox News internship program)?
The brand’s selling point is very different than Victoria’s patented “make me sexy” bit: In keeping with the theme of self-acceptance and comfort, the company intends to greet shoppers at each store with “cheer squads” that will pave the way for “sales clerks with ‘super-shaping powers’” descending “to recommend products such as the $98 smoothing bodysuit to nip in the hips and enhance the thighs without plastic surgery”. Founder and Richard Branson student Sara Blakely described her vision of the stores as “a place where everybody knows your name — and your bra size!”
Sounds very specific!
While we focused on superstorms and elections over the past month, a certain famous American business made a big change right under our noses.
Billboard magazine, long seen as the ultimate tastemaker in American pop music for its top singles list, decided to join the 21st century by revising its algorithm to include digital sales and online streaming services like Pandora and Spotify when determining which songs are most popular in a given week.
Sounds like progress, right?
Quite a few people in music don’t think so, because these changes give “stars with a pop-oriented sound and broad crossover appeal an advantage over other artists”. We have to agree: the fact that Psy’s “Gangnam Style” ruled the “rap” charts for more than a month while Taylor Swift continues to dominate the “Hot Country” category tells us that something in this new equation is a little off.
This excellent infographic demonstrates the fact that a mere six artists have all but dominated the Billboard charts over the past five years. According to most predictions, these new algorithms will result in more number one hits for Rihanna, Katy Perry, Maroon 5 and Flo Rida while making the climb to the top of the charts even steeper for independent artists and those who work in “niche” genres like country, rock and roll and, you know, pretty much everything but “pop.”
Billboard’s editorial director Bill Werde defended the changes on his tumblr page, but the whole story is ominous news for the vast majority of those who work in or care about the music business. Some have created petitions urging Billboard to abandon its new model, but based on the puny number of signatures collected so far we can’t see that working.
What do we think? Will these changes make it harder for music reps to promote their clients? How will the industry adjust?
(As a bit of a bonus, here’s Werde talking to Mediabistro’s Donya Blaze about the challenges of music journalism): Read more
The channel is like a kid in a comic strip: it never ages, and as one gets older, its appeal fades. Most people from Generation X say they cannot not even sit though a whole episode of it’s number one runaway hit “Jersey Shore.” It doesn’t matter. Like the artist it made famous, Madonna, it is a cultural chameleon, changing itself all the time to attract that top demographic of 18- to 34-year-olds. Mashable says the channel ushered in an a new vehicle for spreading the word about new music.
“Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry,” the site says. Others say it has not lost its edge or its brand, by continuing to offend older folks (Jackass, for example).
For those more interested in pints of Boddingtons than royal-nuptial pomp, little Grace van Cutsem came to the rescue.
It’s no wonder Prince William’s cranky three-year-old goddaughter – and great-great-great-granddaughter of William Waldorf Astor — became an instant Internet sensation: As Aaron Morrisey at DCist.com noted, with a single pose, the blogger-dubbed “frowning flower girl” summed up how “most of us feel about the whirlwind, nonstop royal wedding coverage that has filled the airwaves over the past few days, weeks and months.”
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