As AOL continues to evolve its product offerings and business model, the company is also evolving its social media strategy.
Matthew Knell, director of social media at AOL, was one of the featured speakers at the Community Manager Meetup, which took place this past Tuesday evening in New York. Knell is an experienced digital media strategist who also knows how to code (i.e. he can build things, too). His career has taken him from large companies such as JetBlue and MTV to start-ups such as CafeMom.
“AOL is a lot of things to some people, and nothing to others,” said Knell during the start of his interview with Katy Zack, PR manager for SapientNitro. “It’s an umbrella of brands, and is a lot like a TV network.”