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Posts Tagged ‘Kayak’

UK Authorities Axe Another Good Ad

Yesterday we reported on UK advertising authority Clearcast’s decision to pull an excellent SodaStream spot for “denigrating” major soda brands whose products don’t even appear in the ad. Today brings another story of a regulatory group killing a clever campaign, and we have to ask: have British people always been such irrational buzzkills?

Here’s the ad for travel metasearch engine Kayak:

The Advertising Standards Authority received more than 400 complaints about this video and decided to kill the obviously satirical spot “because it was too upsetting to individuals who have undergone brain surgery, and their families.”

OK, full disclosure: Your editor is one of those people who’ve undergone major brain surgery–and he does not find anything about this ad to be particularly offensive. It’s not like Kayak’s creative agency made a mockery of an entire culture or anything like that.

What gives? At what point do advertising and PR pros have to be intentionally boring in order to avoid ruffling a few feathers? Do our industries really have a creativity problem?

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Kayak Should Find a New CMO

Joining Lowe’s in a decision to end its advertising during the TLC program All-American Muslim is Kayak, the online travel site. However, Kayak’s CMO wants to correct you if you think it pulled its advertising because of anything bigoted. Instead, the CMO has posted a nonsensical apology (another one!) on the company’s website that eloquently sums up why the company made this business decision.

“Mostly, I just thought the show sucked,” writes Robert Birge. He also vaguely refers to some dark, hidden secrets that TLC kept from the company when they purchased the advertising, alludes to some angry employee emails that he’s received and wishes he could share, and says something about not being listed on the Florida Family Association website (the group that started this mess) that makes no sense.

Oh, and also he says, “We get what America is about.” Obviously!

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Travel Sites Set Their Sights on Business Travelers

One need only follow a few publicists on Twitter to see all of the airport check-ins, delays, landings, and layovers that the industry is making as part of the regular course of business. This week, there were a couple of announcements from Gogobot, a company that only launched in November 2010, and Orbitz that might make getting to and fro a little easier.

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