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Posts Tagged ‘Keith Olbermann’

Revolving Door: Olbermann, ESPN, ‘GQ,’ and More

Photo: Current TV

Keith Olbermann has been bringing a lot of attention to himself and Current TV with the debut of the latest iteration of Countdown. The ratings for the first episode were an impressive 179,000 for the 25-54 age group, which surpassed CNN and pleased Olbermann. The PR continued this week with an appearance on The Late Show with David Letterman.

Some noted that Olbermann used his new Current TV gig to criticize his former colleagues. “It may seem like score settling, but that’s part of the Olbermann brand. Successful TV talk hosts are able to meld their personalities and their material,” notes Time today.  ”Olbermann’s gift on Countdown has been to turn his ‘me against the Man’ attitude into an ‘us against the Man’ mantra as he enjoins his audience to resist corporate power.”

After the jump, some more of this week’s major media moves.

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Olbermann Debut a Boost for Current TV

Keith Olbermann‘s latest version of his former MSNBC program Countdown with Keith Olbermann made its debut last night on Current TV. According to The Cutline, Current is in 60 million homes, transmits to the U.K., Ireland, and Italy, and clips from the new program will be available on the Current website a well as iTunes, xfinitytv.com, and Hulu.

The show and its prickly host got a lot of advanced media attention. And now with reaction to last night’s debut rolling in (the general consensus is the show is much the same as he was on MSNBC, with some additional rancor tossed in at Olbermann’s old colleagues), there’s additional media coverage this morning.

Coverage now is great, but Olbermann will certainly be looking to make headlines well into the future. That will ultimately benefit his program and all of Current TV.

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Tidbits: Alec Baldwin, The Dirtiest Hotel, Hacking, Michael Vick, Jane Fonda, and Taco Bell Meat

Alec Baldwin will not replace Keith Olbermann. The news came via MSNBC spokesperson Jeremy Gaines and Baldwin’s spokesperson Matthew Hiltzik. “Alec is committed to 30 Rock through 2012,” Hiltzik told the New York Daily News.

Management at TripAdvisor’s “dirtiest hotel” selection announced that they’ve hired a housekeeper.

Facebook reiterates its commitment to security after Mark Zuckerberg and French President Nicolas Sarkozy get hacked. BTW, Friday is Data Privacy Day!

Michael Vick has an endorsement deal.

Jane Fonda‘s latest workout videos target those ages 50 and over.

Taco Bell has been hit with a class action lawsuit over the nature of its meat. Taco Bell president and chief concept officer Greg Creed has published a statement on the company’s website saying, “Unfortunately, the lawyers in this case elected to sue first and ask questions later — and got their “facts” absolutely wrong.”

Hypocrisy May Doom Olbermann

News broke today that Keith Olbermann has been suspended indefinitely and without pay for his failure to report his Democratic donations to NBC leadership. While the move broke a company policy that has taken him off the air, it’s Olbermann’s double-talk  that may be his undoing.

Recently, Olbermann declared Rupert Murdoch the “worst person in the world” because of his political donations.  According to the Mr. Media Training blog, “righteous crusaders” like Olbermann, Rush Limbaugh, and Eliot Spitzer, have little room for these sorts of ethical breaches.

Mr. Media Training (a.k.a. Brad Phillips of Phillips Media Relations) suggests a “heartfelt apology” of the sort that Lawrence O’Donnell delivered to Michael Steele as a way for Olbermann to right this one. What do you think?

MSNBC’s New Tagline Speaks to the Brand

MSNBC is publicly announced its new tagline today: “Lean Forward.”  According to The New York Times, the new slogan “embraces its progressive political identity,” juxtaposing the number two cable news channel against Fox News Channel, which sits at number one. The tagline will also be part of a two-year advertising campaign to raise awareness about the channel.

The story goes on to say that MSNBC has had a decade-long issue distinguishing its brand before it “seized on antiwar, anti-Republican sentiments in the latter part of the Bush administration” with notable names like Rachel Maddow and Keith Olbermann. The cable news station still has some catching up to do, with awareness for CNN and Fox far above MSNBC.

“When you’re clear about who you are, you actually make money,” Sharon Otterman, the CMO for MSNBC told the Times.

One of the new ads, directed by Spike Lee, after the jump. You can also read more about the new campaign on TVNewser. Read more

Robert Gibbs Brings Damage Control to MSNBC

The disconnect in messaging between what Scott Brown‘s victory in Massachusetts means for health care reform, and what voters were actually trying to say was apparent within the lineup on MSNBC last night. Bracketed between former DNC chair Howard Dean and Hardball’s Chris Matthews calling each other “silly” over poll interpretations, was a pair of interviews with White House Press Secretary Robert Gibbs on The Ed Show, and Countdown with Keith Olbermann.

The PS2POTUS had a tough time with Schultz towards the end of his interview, though posed the point that healthcare stocks gained $4 billion after the loss of the seat to the GOP, implying that killing the bill is exactly what they want:

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More after the jump.

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Richard Wolffe Leaving Public Strategies To Write Obama Book

RichardWolffe.jpg

That was quick. After joining PR/lobbying firm Public Strategies in April, longtime Newsweek White House correspondent and MSNBC analyst Richard Wolffe is leaving the firm to write another book about President Barack Obama.

MSNBC was criticized this past August for continuing to book Wolffe as an analyst and not disclosing that he worked for a PR firm. MSNBC’s Keith Olbermann said Wolffe would no longer appear on his show, although he returned several months later.

“I have nothing but good things to say about [Public Strategies], but the chance of writing a White House book was the opportunity of a lifetime,” Wolffe told the Washington Post.

Former Newsweek Correspondent Turned PR Exec Richard Wolffe Returns to Countdown With Keith Olbermann

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Richard Wolffe, the former Newsweek White House Correspondent turned PR executive appeared on Countdown With Keith Olbermann last night.

Wolffe appeared on the program to speak about Sarah Palin‘s new book. In the interview, Olbermann asked Wolffe, “Do we expect a book tour, and if there is a book tour, wouldn’t she have to agree to a few non-cooked interviews to promote her book?” Wolffe responded, “There is that danger. I suspect that the real risk of a book tour, having done one myself is that they’re grueling, exhausting and Sarah Palin may just find that best way she can do a book tour and support the troops is to stay at home.”

In early August, MSNBC addressed concerns pertaining to Wolffe still appearing as a guest and fill in host for the show, months after he had joined Public Strategies, Inc., a corporate communications firm run by former Bush White House Communications Director Dan Bartlett. MSNBC had not originally disclosed Wolffe’s new job on air, which drew ire from the media, beginning with Salon’s Glenn Greenwald. On August 4th, Olbermann wrote on his Daily Kos blog: “I am confident his commentary to this point has not been compromised – he has been an insightful analyst and a great friend to this show – but until we can clarify what else he is doing, he will not be appearing with us.”

An MSNBC spokesperson told TVNewser yesterday, “NBC News management has had extensive conversations with Richard and has fully reviewed both his work on our air and for Public Strategies. Based on this review, Richard will continue to be a valued contributor to ‘Countdown’ and MSNBC.”

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