TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Keith Weed’

Unilever CMO Says the iPad Will ‘Save Newspapers’

Speaking to Media Week at the Media Guardian Changing Advertising Summit, Unilever chief marketing and communications officer Keith Weed made it obvious that he hearts the iPad.

“iPads will save newspapers,” he’s quoted saying on the Marketing magazine website. He also said that giving the Unilever executive board and marketers their own iPads was “one of the best investments I ever made.” I’m sure the executive board and Unilever marketers agree.

A couple of weeks back, we took a look at the impact that USA Today‘s transition to digital, including the iPad, will have on the value of media plans. But taking it a step further, it would be interesting to consider how the iPad will impact PR pros. Do you see any new PR opportunities on the horizon?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Cannes Recap: High Hopes For PR Agencies; Maybe Next Year?

cannes_lions1.jpg

This was supposed to be the year that PR firms made a splash at what has traditionally been the advertising industry’s hottest party: The Cannes Lions International Advertising Festival.

Although PR category submissions were up 32%, many of the PR awards actually went to advertising agencies.

While PR agencies overall didn’t have a strong showing, it should be noted that this is only PR’s second year at a party that advertising has been hosting for the past 57.

Read more