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Posts Tagged ‘Kellogg’

Kellogg Agrees: ‘All-Natural’ Means Absolutely Nothing

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Earlier this week, The New York Times columnist/nutritionist/penultimate “foodie” Mark Bittman wrote an op-ed about our consumer culture’s over-emphasis on the word “organic.”

His point? Eating better and living healthier lives has very little to do with whether the products one buys are technically organic–even though there’s a clear and important distinction between agricultural practices that qualify and those that don’t. Non-organic lettuce, for example, is far healthier than organic crackers–and the fact that Ben & Jerry’s products hew to certain production standards does not in any way mean that they’re healthy.

When it comes to marketing practices, of course, it’s a different story–and Kellogg is only the latest company to agree (under court order) that the phrase “all-natural” as it exists in the market today is completely meaningless.

Remember Naked Juice?

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Keebler’s Elves Coming to a Tree Near You!

If you were a kid who liked cookies (are there kids who don’t?), and if you also happened to have a large tree in your yard or at your local park, it’s entirely possible you checked high and low for a secret door that might lead to Keebler‘s elven magic-powered cookie factory. Perhaps, in cookie-craving-desperation, you and your friends checked more than once, hoping against hope that the ever-elusive passageway to sugary splendor might suddenly appear where once there was not but tree bark.

Or, perhaps you found the elves creepy.

Either way, your childhood dreams (or nightmares) are about to come true!

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White Chocolate Peppermint Pringles Are Real, and They’re (Probably Not) Spectacular!

White Chocolate Peppermint PringlesToday in Weird Product Launch News, we’d like to pose a rhetorical question: If you were asked to design a new Pringles flavor, what would you choose? Another question: does anyone really eat Pringles in the first place?

Apparently a lot of people do, but for some reason the chip-happy Kellogg Company felt the need to shake things up a bit. After what must have been a very strange series of market research sessions, the company debuted three new Pringles flavors: Pumpkin Pie Spice, Cinnamon and Sugar, and White Chocolate Peppermint.

The first two don’t sound too bad, but we really can’t get over the third. Sounds like a candy cane, a potato and a Godiva gift basket fell into the deep fryer together.

Well, someone will buy this monstrous meeting of sweet and savory. A few of those unlucky souls might even eat the chips in question (shudder).

Our question: how to sell it? What kind of marketing spin can one put on a product this strange?

Spin the Agencies of Record

Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

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Spin the Agencies of Record

Kellogg has once again chosen an AOR. This time, it’s Edelman, according to Ad Age, which is launching a new agency called K Group Public Relations to avoid any further conflicts. Weber Shandwick was Kellogg’s AOR for a few weeks before the two had to part ways. Current Lifestyle Marketing, another IPG firm, was meant to work with the company as well. Ketchum and MSLGroup will continue their work with the company.

The March of Dimes has chosen House of Success to promote the Healthy Babies are Worth the Wait program in Newark, NJ. March of Dimes works to prevent birth defects, infant mortality, and premature births. [via]

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Weber Shandwick and Kellogg Part Ways

Just a few weeks after reporting that Weber Shandwick and Current Lifestyle Marketing had won the Kellogg account for U.S. brands, Ad Age is reporting that the companies have parted ways because of “an apparent conflict of interest.”

A Weber Shandwick spokesperson tells the publication that “a business issue” has forced the separation. Ad Age says it could be a larger IPG issue.

Brandy Ruff, Kellogg’s director of brand relations, told the magazine that they will search for another firm.

Kellogg Chooses Weber Shandwick

Kellogg has chosen Weber Shandwick and its fellow IPG firm Current Lifestyle Marketing for services to its U.S. brands. The selection is part of a consolidation of the company’s PR work.

Kellogg, the makers of products like Pop-Tarts and Eggo, will continue to work with MSLGroup and Ketchum on projects. However, Hunter PR, which works with Keebler, Morningstar Farms, and Cheez-It will likely be impacted.

Weber has not worked with any of Kellogg’s brands before. Kellogg launched the search for a new firm about two months ago. Ketchum was the incumbent. Other incumbents are also said to have participated in the search.

[via Ad Age]