Today in Weird Product Launch News, we’d like to pose a rhetorical question: If you were asked to design a new Pringles flavor, what would you choose? Another question: does anyone really eat Pringles in the first place?

Apparently a lot of people do, but for some reason the chip-happy Kellogg Company felt the need to shake things up a bit. After what must have been a very strange series of market research sessions, the company debuted three new Pringles flavors: Pumpkin Pie Spice, Cinnamon and Sugar, and White Chocolate Peppermint.

The first two don’t sound too bad, but we really can’t get over the third. Sounds like a candy cane, a potato and a Godiva gift basket fell into the deep fryer together.

Well, someone will buy this monstrous meeting of sweet and savory. A few of those unlucky souls might even eat the chips in question (shudder).

Our question: how to sell it? What kind of marketing spin can one put on a product this strange?

Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

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Kellogg has once again chosen an AOR. This time, it’s Edelman, according to Ad Age, which is launching a new agency called K Group Public Relations to avoid any further conflicts. Weber Shandwick was Kellogg’s AOR for a few weeks before the two had to part ways. Current Lifestyle Marketing, another IPG firm, was meant to work with the company as well. Ketchum and MSLGroup will continue their work with the company.

The March of Dimes has chosen House of Success to promote the Healthy Babies are Worth the Wait program in Newark, NJ. March of Dimes works to prevent birth defects, infant mortality, and premature births. [via]

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Just a few weeks after reporting that Weber Shandwick and Current Lifestyle Marketing had won the Kellogg account for U.S. brands, Ad Age is reporting that the companies have parted ways because of “an apparent conflict of interest.”

A Weber Shandwick spokesperson tells the publication that “a business issue” has forced the separation. Ad Age says it could be a larger IPG issue.

Brandy Ruff, Kellogg’s director of brand relations, told the magazine that they will search for another firm.

Kellogg has chosen Weber Shandwick and its fellow IPG firm Current Lifestyle Marketing for services to its U.S. brands. The selection is part of a consolidation of the company’s PR work.

Kellogg, the makers of products like Pop-Tarts and Eggo, will continue to work with MSLGroup and Ketchum on projects. However, Hunter PR, which works with Keebler, Morningstar Farms, and Cheez-It will likely be impacted.

Weber has not worked with any of Kellogg’s brands before. Kellogg launched the search for a new firm about two months ago. Ketchum was the incumbent. Other incumbents are also said to have participated in the search.

[via Ad Age]