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Posts Tagged ‘Kelly Bush’

A New Model for Celebrity PR

“She’s in your face and sure of herself, and she has no filter.”

This, from a profile in Thursday’s New York Times, is a description of ID PR founder and CEO Kelly Bush — who’s also referred to as an “Internet fixer,” “grizzly bear” and “tough customer,” among other (complimentary) things.

The piece explains that instead of serving as their clients’ gatekeepers, Bush and her team tackle the “Web-driven, 24-hour media culture” — that is, celebrity PR in the TMZ era — head-on: addressing controversy (and creating it, at times), playing “Internet fixer,” even managing actors’ careers. (Bush handles publicity for and manages clients including Ellen Page and Paul Reubens.)

Efforts such as these, the article contends, are changing entertainment publicity as we know it.

What do you think? Anyone else helping to shake up the business?

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

A Look at Just Jared’s Business and Deadspin’s Dong Shots

Two big profiles of A-list bloggers hit this week, The New York Times Style section piece about Just Jared (Jared Eng), and GQ‘s look at Deadspin’s A.J. Daulerio, titled “The Worldwide Leader in Dong Shots,” after Daulerio’s dogged quest of pics of Brett Favre’s penis.

Though the celebrity and sports beats often collide, the approach of these two monster traffic generators is quite different.  Eng is the publicist’s best friend, while Daulerio is portrayed as happy to bite any hand that feeds, without confirmation of a given scandal.

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