New Yorker columnist and author of “Googled: The End of the World As We Know It” Ken Auletta sat down with mediabistro.com Senior Editor Donya Blaze for the premiere episode of our new video interview series, Media Beat. In this clip, Auletta discusses how his employer, Conde Nast, missed an opportunity to “plant their flag” online. “I think they were late,” he said.

Auletta did say that where he agreed with some traditional media executives is on the point of paid content. Traditional media “has to try and charge for content,” he said.

Watch the rest of Media Beat with Ken Auletta:

PART 1: Premiere Episode: Ken Auletta Gets Googled

PART 2: Ken Auletta Is a Business, Man

Editor’s note: Media Beat is our new weekly video series where we’ll speak with the biggest names in media for an intimate sit-down about their careers and the latest happenings in the business.

New Career Opportunities Daily: The best jobs in media.

New Yorker columnist and author Ken Auletta released his latest book, “Googled: The End of the World As We Know It” earlier this month. The book, as the title implies, is a deep dive into the rocket ship paced rise of Google.

Auletta had access to Google co-founders Sergey Brin and Larry Page and quickly found out they’re not fans of PR. Engineers by background, the founders want to make every decision based on data, something not always possible in the “right brain” world of marketing.

In particular, Page told Google’s PR department in 2008 – which then consisted of 130 people – that he would only give them “a total of eight hours of his time that year for press conferences, speeches, or interviews,” wrote Auletta.

New Career Opportunities Daily: The best jobs in media.