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Posts Tagged ‘Ken Sunshine’

Quote of the Day…

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“We’ve never had this proliferation of train-wreck celebrities. I mean, we have this preponderance of reality-show everyday schlumps making headlines.”

–Publicist Ken Sunshine to USA Today in a story titled, “Decade in celebrities: Nobodies walk the path to stardom.”

Don’t Salahi the Sunshine & Sachs Party!

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The annual Sunshine & Sachs holiday party is tonight, and according to the email invitation (including image right), it’s “harder to crash than the White House” and “more exclusive than Tiger’s black book.”

I guess the latter means they’re loosening the velvet rope a bit to include us bloggers. In respect for hosts Ken Sunshine, Shawn Sachs and their 34 staffers all named on the invite, we won’t disclose the location. As is tradition, everyone who works there gets to invite whomever they want.

Ken Sunshine is fresh off a flurry of interviews about the Tiger Woods situation, including GMA, Hardball, ET and dozens of others.

RELATED: At the Sunshine & Sachs Party: Bowling, Booze, and Some Business

Ben Affleck, John Mayer, Non-profits and the Media Hit the Sunshine and Sachs Holiday Bash

Should PR Pros Continue To Pile on Advice For Tiger Woods?

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Countless PR professionals are using the Tiger Woods news as a way to get themselves some media attention. Yesterday, we reported on Ken Sunshine‘s appearance on the CBS “Early Show.” That was just the tip of the iceberg.

Sunshine appeared on MSNBC’s “Harball With Chris Matthews” yesterday evening (video above). Ron Sachs, president and CEO of Ron Sachs Communications sounded off to the Orlando Sentinel. Gene Grabowski, senior vice president with Washington-based Levick Strategic Communications spoke with the Associated Press. 5WPR CEO Ronn Torossian went on the record with the Business Mirror.

Not everyone thinks it’s the right thing to do. “The inevitable ‘PRs offer advice to T. Woods’ stories begun. Why take part? You don’t see lawyers piling on with free advice without the facts,” said PRWeek and DMNews Publisher Julia Hood on Twitter yesterday. Actually, a number of lawyers and legal counselors have weighed in. Not surprisingly, those speaking from a legal background tell Woods to stay quiet, while PR pros advise him to tell his story, and quickly.

What’s your take – should PR pros seize the opportunity to offer advice, or is it better to stay out of a story like this?

Ken Sunshine On Tiger Woods: ‘His People Mishandled It’

Sunshine and Sachs Founder Ken Sunshine appeared on the CBS “Early Show” this morning to talk Tiger Woods. For those of you who may have missed it, Woods was involved in a car accident on his own property early last Friday morning in which he was injured and taken to a local hospital. Woods refused to speak with local law enforcement, and details around the accident have led to speculation that Woods may have been having an affair and the accident was related to an argument with his wife over the situation.

“If Tiger Woods were to call you today, what advice would you give him?” asked “Early Show” host Harry Smith. “You should have called me a couple of days ago,” joked Sunshine. Getting serious, Sunshine said, “It’s the perfect storm…and his people mishandled it.”

“The whole goal with these things is to make the media go away,” said Sunshine, and Wood’s actions – issuing a statement three days after the accident and “stonewalling” law enforcement – didn’t help his case. Sunshine’s agency has worked with a number of high profile celebrities over the years, including Leonardo DiCaprio, Barbra Streisand, Ben Affleck, Michael Moore, John Mayer and Justin Timberlake.

Glenn Beck Publicist Matthew Hiltzik: ‘My Job Is To Look Out For His Personal Business Interests’

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How much credit can Glenn Beck‘s publicist Matthew Hiltzik take for Beck’s rise to stardom? According to a story by the Washington Post‘s Jason Horowitz, a lot. Horowitz published a profile today on Hiltzik, the longtime democratic strategist and former Hillary Clinton campaign employee, and how some former allies find his alliance with Beck “shocking.”

There are a bunch of money quotes in the story, including this one:

“I love Matt,” said Ken Sunshine, a Democratic activist and public relations powerbroker whom Hiltzik regards as a mentor. “I value our friendship, but I wouldn’t be caught dead representing Glenn Beck.”

It is worth noting, as Horowitz’s story does, that Hiltzik has clients on all sides of the spectrum, including Katie Couric, Alec Baldwin, Annie Leibovitz and Don Imus. We spoke to Hiltzik last a few weeks ago when Couric interviewed Beck for the debut of her web show. He acknowledged he was still working with Beck, but like most adept PR pros, wouldn’t comment on strategy or even if he set up the interview.

“My job is to look out for his personal business interests and try to weave them in well with his partners…We give strategic counsel, which includes managing the profile of the business,” Hitzik told the Post in regards to his work with Beck.

Advertising Week Opening Night: “It’s Not Just the Ad Trades Anymore”

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AOL CEO Tim Armstrong, Fox Interactive head Jonathan Miller, R/GA founder Bob Greenburg, Interpublic CEO Michael Roth, Crispin Porter and Bogusky’s Chuck Porter, and many more we didn’t immediately identify were on hand for Advertising Week’s Opening Gala last night. (We were on AgencySpy’s turf, after all.)

The event moved this year to Times Square from Rockefeller Center. Bonus: use of giant flat screen in Times Square. Minus: The opening video played on the flat screen had an error and instead just showed random images of the crowd and podium.

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Sunshine & Sachs, who is handling all PR for Advertising Week, had a team on hand, including partner Shawn Sachs. One S&S employee told PRNewser that the “Crash Test Dummies” costumes (pictured above alongside other brand icons in the Madison Avenue Advertising Walk of Fame portion of the event) were actually filled by S&S staffers. She was kind enough not to reveal their identities.

PR man (he still runs an agency, Plesser Holland Associates) turned video blog founder (Beet.tv) Andy Plesser had his video gear set up in the middle of it all. After the Time‘s Stuart Elliott declined him an interview, Plesser was quick to remind us that Beet.tv is up for an OMMA Award in the “Video-sharing” category. He said the site is doing “more original video than just about anyone as far as I can tell,” with 150,000 video views a month and recently inked distribution deals with TechCrunch and Huffington Post.

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Back to Sunshine & Sachs – the agency found itself managing yet another busy day of events. Sachs informed us that Ken Sunshine was at another client function, a ribbon cutting at the new permanent site for the Frank Sinatra school of arts featuring Tony Bennett and Susan Benedetto. S&S also managed a press conference for the innovative $1M Netflix contest, which pitted teams of engineers in a three-year contest to improve the site’s movie recommendation system. The press conference drew coverage in hundreds of outlets.

Sachs told PRNewser, “Companies announcing news around it [Advertising Week] is a vital sign that you have a living event.” Heather Lylis, who runs the Advertising Week account for Sunshine & Sachs said they had registered more than 200 press and that people had flown in from across the country. “It’s not just the ad trades anymore,” she said, citing involvement from CNBC, Bloomberg, BusinessWeek and The Wall Street Journal.

[Photo Credit: Matt Van Hoven]

Ken Sunshine Makes the Rounds for Jackson Family

Ken Sunshine returned to New York this morning from LA in time to do an interview with the Fox affiliate show Good Day New York.

It’s the latest of a series of interviews he’s done on behalf of the Jackson family leading up to the massive memorial for Michael Jackson at the Staples Center yesterday.

As part of Sunshine & Sachs’ work with the Jackson family since the firm was hired a week ago, Sunshine personally took on the TV spots to repeat the message that the fans were the top consideration in every facet of the planning in 72-hour run-up to the event. It’s a rare occasion for him to do TV, but as he said, this may be the biggest media event in history.

He appeared on the Today Show (clip below), Good Morning America, and CNN with Don Lemmon.

Sunshine explained to Meredith Viera that his camp has been “foolproof about not confirming or not speaking publicly about any of the private events that may or may not be occurring vis a vie Michael’s death” when asked about a casket and other details and transitioned to a high-road call for remembrance for the “biggest figure emitting love ever.”

Jackson Family Hires Sunshine & Sachs, Issues Statement: No Viewing at Neverland

The Jackson family just hired New York-based PR firm Sunshine & Sachs to handle all duties regarding the death of Michael Jackson.

The firm known for its discretion and serious approach to celebrity representation is run by partners Ken Sunshine and Shawn Sachs. They just released the following statement:

Contrary to previous news reports, the Jackson family is officially stating that there will be no public or private viewing at Neverland. Plans are underway regarding a public memorial for Michael Jackson, and we will announce those plans shortly.

Effective today, the Jackson family has retained the services of Sunshine, Sachs & Associates to handle all public relations for the family regarding Michael Jackson.

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