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Posts Tagged ‘Kentucky for Kentucky’

The Only Redneck Ginger Ale Candle You Need This Christmas

The hicks behind ‘Kentucky Kicks Ass‘ are back, and this time they brought a hint of the Colonel’s secret recipe and a big bottle of only-in-Kentucky ginger ale with them.

Kentucky for Kentucky already earned a lot of media for its latest scented product launch, which “got hot like Jennifer Lawrence and sold out in under a minute.” The big headline-grabber was the fried chicken candle, created by Bluegrass State artisan Kathy Werking. In the group’s own words:

“THANK YOU SWEET BABY JESUS, THANK YOU KENTUCKY FOR BEING THE FIRST TO FRY CHICKEN.”

CandleStore4_1024x1024But they do other flavors too, guys.

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‘Kentucky Kicks Ass’: Legitimate Campaign, PR Stunt, or Both?

Kentucky for KentuckyThe new year brought us a fun tale of a unique statewide rebranding campaign: According to PR Daily, the state of Kentucky no longer wants to rely on banjos, bourbon and fried chicken to drive tourist dollars. A group called Kentucky for Kentucky that claims to represent the commonwealth used the new year to unveil a brand-new slogan: “Kentucky Kicks Ass!”

While we got a chuckle out of this campaign, we were also skeptical. Would any state tourism board really approve such a ballsy tagline? Turns out we were right to wonder: While the project supposedly stemmed from an effort to crowdsource funding for a pro-Kentucky Super Bowl ad, state officials do not share the Internet’s enthusiasm for this PR stunt.

And now we learn (surprise, surprise) that Kentucky for Kentucky is the brainchild of three advertising executives who don’t mind making fun of themselves and don’t much care for their home state’s current slogan, the vaguely inspirational “Unbridled spirit”. They’d like everyone to know that they have no problem with the fact that Kentucky is best known for “KFC”, “horses”, “whiskey”, “marijuana”, George Clooney, Jonny Depp and “that chick in The Hunger Games“, because it’s still a great place to live, vacation and spend money. Oh, and they also have lots of fancy t-shirts for sale.

OK, so it was all a little prank. But it worked–and their video is kind of cool:

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