Disclaimer: If you’ve already read too many “journalists vs. PR” stories this week, then you might want to skip this one. Our bad.
PBS Mediashift contributor/John Jay College associate professor of English Devin Harner offered a reassessment of last month’s biggest PR story this week, and his comments on the Putin/Ketchum debate are worth reading in a “taking your vitamins” way. He sees our era as one in which the publicist has a growing power to shape the media narrative, and he’s not too happy about it. Here are some more of his more sobering takeaways:
“When I was in college, PR was a dirty word. So much so that one of my mentors, Dr. Jackson, would make fun of PR majors on the first day of class, before encouraging those of them who were competent to come over from the dark side, see the light, and work for the good guys.”
That’s not a fair take, but it shows us (as if we needed any more evidence) that this push-and-pull is nothing new and that it starts early.