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Posts Tagged ‘Kevin Bacon’

Kevin Bacon’s Brother and Oscar Mayer’s Turkey Bacon Team Up to Challenge Their More Famous Siblings

It’s tough to be the equally talented, more heart-healthy sibling of a famous celebrity; if you’re going to have to share their last name, shouldn’t you be able to share their spotlight, too? Now, the other Bacons (Kevin’s brother Michael and Oscar Mayer‘s turkey bacon) are teaming up to help make this underdog fantasy a Twitter-fueled reality.

Sure, Michael Bacon might be 50% of the band The Bacon Brothers, but Kevin is likely almost 100% of the reason people want to hear them play. And while turkey bacon is undeniably delicious, T-shirts, recipes, and burger joints all celebrate its porkier counterpart. This campaign aims to change all that.

The campaign urges people to celebrate the story of the #UnsungBacon by following Michael on Twitter, with the eventual goal of overtaking his movie-star-brother’s number of followers — a lofty goal to be sure, as Michael currently has 1,680 followers while Kevin boasts over 431,000. But Oscar Mayer, brand king of all processed meats, really believes in Michael (and its own product), and is determined to show the world the wonders of both. Read more

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‘Bill of Reproductive Rights’ Petition Has A-List Promoters

The “pro-choice”/”pro-life” argument is not a new one by any means–it’s been a divisive social and political issue for decades. But over the past several months, the subject of reproductive rights has become the hot button domestic issue, thanks in large part to some major political clashes on the subject (does an all-male panel on women’s reproductive rights ring a bell?).

Now, with election day only weeks away, debate over the issue(s) is more heated than ever. In the midst of aggressive campaigns, grassroots efforts, vehement blog posts, and angry protests from both sides, The Center for Reproductive Rights, a global legal advocacy organization, has launched a new campaign in the form of an A-list-celebrity-backed petition.

The campaign, titled “Draw The Line,” launched on Tuesday, and it asks American voters to sign a “Bill of Reproductive Rights” in support of legal and readily available access to contraception, abortion, and other reproductive health services. Some of the big Hollywood names involved include Meryl Streep, Kevin Bacon, Amy Poehler, Lisa Kudrow, Sarah Silverman, Billy Crudup, and Caroline Kennedy.

The online petition reads as follows: Read more

Is the ‘Worldwide Bacon Shortage’ for Real?

According to a big PR alarm sounded by the UK’s National Pig Association trade group (a real thing, we assure you), the globe will soon undergo a major pork shortage. Non-Kosher disaster ahead!

Well, right now the problem really stems from an overabundance of pig meat on the market. Porkocalypse, or Aporkalypse if you will, will happen due to a drought in the UK that has pushed the cost of corn and soy feed up, forcing farmers to slaughter more of their pigs, flooding the market with sausage and driving the price of pork down around the world.

The shortage story seems to be part of the trade group’s campaign to get supermarkets and other distributors to pay UK pork farmers more for their products with scare tactics—but it hints at a serious potential problem.

Once the price of pork goes down, it is almost certain to bounce back up—thereby raising the cost of all related consumer products and potentially damaging the global economy.

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PepsiCo’s Frank Cooper On New Campaign: ‘Surprising How Much Emotion Is Tied To The Super Bowl’


Pepsi officially launched their Refresh Everything Project today, a marketing campaign that will dole out more than $20 million over the next year to fund consumer generated ideas that people “believe will make an impact on their communities.”

In an interview with PRNewser, PepsiCo Chief Engagement Officer Frank Cooper said the campaign signals a “time to re-launch the brand.” Cooper spoke at the opening press conference for Social Media Week New York this morning, of which PespiCo is a major sponsor.

While the overall campaign launched in 2009, “this year it was time to actually walk the talk” in terms of social media, Cooper said, while making the point that the Refresh Project is “more about a movement than a singular moment.”

Speaking of singular moment, the brand made big waves last month, when they announced for the first time in 23-years Pepsi would not advertise in the Super Bowl.

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