Kevin Bacon - PRNewser

‘Bill of Reproductive Rights’ Petition Has A-List Promoters

Elizabeth S. Mitchell — Wed, 10 Oct 2012 15:04:56 +0000

The “pro-choice”/”pro-life” argument is not a new one by any means–it’s been a divisive social and political issue for decades. But over the past several months, the subject of reproductive rights has become the hot button domestic issue, thanks in large part to some major political clashes on the subject (does an all-male panel on women’s reproductive rights ring a bell?).

Now, with election day only weeks away, debate over the issue(s) is more heated than ever. In the midst of aggressive campaigns, grassroots efforts, vehement blog posts, and angry protests from both sides, The Center for Reproductive Rights, a global legal advocacy organization, has launched a new campaign in the form of an A-list-celebrity-backed petition.

The campaign, titled “Draw The Line,” launched on Tuesday, and it asks American voters to sign a “Bill of Reproductive Rights” in support of legal and readily available access to contraception, abortion, and other reproductive health services. Some of the big Hollywood names involved include Meryl Streep, Kevin Bacon, Amy Poehler, Lisa Kudrow, Sarah Silverman, Billy Crudup, and Caroline Kennedy.

The online petition reads as follows: continued…

New Career Opportunities Daily: The best jobs in media.

Is the ‘Worldwide Bacon Shortage’ for Real?

Patrick Coffee — Wed, 26 Sep 2012 15:14:39 +0000

According to a big PR alarm sounded by the UK’s National Pig Association trade group (a real thing, we assure you), the globe will soon undergo a major pork shortage. Non-Kosher disaster ahead!

Well, right now the problem really stems from an overabundance of pig meat on the market. Porkocalypse, or Aporkalypse if you will, will happen due to a drought in the UK that has pushed the cost of corn and soy feed up, forcing farmers to slaughter more of their pigs, flooding the market with sausage and driving the price of pork down around the world.

The shortage story seems to be part of the trade group’s campaign to get supermarkets and other distributors to pay UK pork farmers more for their products with scare tactics—but it hints at a serious potential problem.

Once the price of pork goes down, it is almost certain to bounce back up—thereby raising the cost of all related consumer products and potentially damaging the global economy.

continued…

New Career Opportunities Daily: The best jobs in media.

PepsiCo’s Frank Cooper On New Campaign: ‘Surprising How Much Emotion Is Tied To The Super Bowl’

Joe Ciarallo — Mon, 01 Feb 2010 11:28:34 +0000

Pepsi officially launched their Refresh Everything Project today, a marketing campaign that will dole out more than $20 million over the next year to fund consumer generated ideas that people “believe will make an impact on their communities.”

In an interview with PRNewser, PepsiCo Chief Engagement Officer Frank Cooper said the campaign signals a “time to re-launch the brand.” Cooper spoke at the opening press conference for Social Media Week New York this morning, of which PespiCo is a major sponsor.

While the overall campaign launched in 2009, “this year it was time to actually walk the talk” in terms of social media, Cooper said, while making the point that the Refresh Project is “more about a movement than a singular moment.”

Speaking of singular moment, the brand made big waves last month, when they announced for the first time in 23-years Pepsi would not advertise in the Super Bowl.

continued…

New Career Opportunities Daily: The best jobs in media.