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Posts Tagged ‘K/F Communications’

Spin the Agencies of Record

No, not Al Gore Jazeera’s Current…

Current Lifestyle Marketing, a member of the Interpublic Group of Companies, has been selected as the public relations agency of record for Wilton Enterprises. The agency will support the food crafting company with traditional public relations efforts including consumer inspiration and instruction for sweet treat making and new product introductions.

Nancy Siler, vice president of consumer affairs and public relations at Wilton Enterprises, said “We selected Current because of the agency’s food and home category experience, and their efforts will ensure we continue to play a leadership role in competitive bakeware, cake decorating, candy and education.” (Homepage)

AOR gets schooled in Michigan…

Michigan’s only statewide public relations firm, Lambert, Edwards & Associates (LE&A), today announced it has added one of the nation’s premiere university innovation clusters to its growing roster of clients.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Spin the Agencies of Record

LinkedIn is conducting an agency search, seeking a New York-based firm for media outreach to consumer outlets, according to PRWeek. The social network has been working with M. Cader PR since January.

London’s Guild of Public Relations Practitioners has hired Moonlight Media for media outreach and services. Moonlight’s leadership are members of the Guild and the firm has worked on the organization’s social media outreach for about a year.

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