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Posts Tagged ‘Kickstarter’

Reading Rainbow Kickstarter Raises $6 Million Thanks to ‘Viewers Like You’ (and Seth MacFarlane)

When we first told you about LeVar Burton‘s Kickstarter campaign to resurrect Reading Rainbow in a web-based format aimed at giving classrooms and kids everywhere access to an unlimited library, the fundraising goal was to reach $1 million by the second of July. Only a few days into the campaign, on May 29th, the campaign had already exceeded that goal. Overwhelmed and inspired by the support, Burton then decided to shoot for a “stretch goal” of $5 million.

As of this writing, with five hours left in the campaign, over $5,150,000 has been raised. Factor in comedian Seth MacFarlane‘s recent pledge to donate another million all by his lonesome, and Burton is looking at well over $6 million.

So what does exceeding the goal mean for Reading Rainbow?

A colorful GIF (below) explains exactly what the extra money will allow Reading Rainbow to do, including the creation of mobile apps and free subscriptions for thousands of in-need classrooms. And since there’s still time to donate, the Kickstarter page currently has this promise posted: “We have reached our $5M stretch goal and can help 7,500+ classrooms. Now, EVERY $100K helps another 500+ classrooms!”

Is it too early in the year to call this the greatest Kickstarter campaign of 2014? Possibly. But that’s not going to stop this PRNewser writer/bookworm/library enthusiast/childhood-Burton-admirer from declaring it so.





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LeVar Burton’s ‘Reading Rainbow’ Kickstarter Already Exceeding its Goal

LeVar Burton wants the web to save reading and _Reading Rainbow_ | The Verge

Just like it always did, “Reading Rainbow” is counting on “viewers like you” to bring access to books and excitement about reading to children across America. And “you” are seriously stepping up to the fundraising plate.

By now, you’ve likely heard that the classic show’s longtime host, LeVar Burton (who may have been our childhood hero), has taken to crowdsourcing website Kickstarter to fund the resurrection of “Reading Rainbow” in a new, web-based format that would bring an unlimited library to kids everywhere and schools most in need.

Though Burton launched a successful Reading Rainbow tablet App two years ago, he points out that not every child has access to tablets, either at home or at school, but 97% of American children have web access. As the Kickstarter page explains: Read more

PR Lessons From A Successful Kickstarter Campaign: Tips From Stitch & Locke Founder, Calvin Kwok

stitch & lockeCrowdfunding has become a valued fundraising resource for small business owners just starting out as well as big names like Spike Lee and Veronica Mars. But while some projects take off, others fall flat, never getting off the ground, much less reaching their monetary goal.

Stitch & Locke is a Kickstarter campaign that has definitely taken off. According to the pitch we received, the new company was able to raise $10,000 from 300 backers within 24 hours of launching. With three weeks left to the campaign, the company has raised $38,654 (as of press time) from 1,295 backers. The product that Stitch & Locke makes: a cork wallet for men.

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Meow Mix Launches ‘Catstarter’, Which Is Exactly What It Sounds Like

Remember when Charlie Kelly of “It’s Always Sunny” invented Kitten Mittens? Well, maybe such an ingenious cat-related product would have taken off if only a feline-centric crowdsourcing cite had existed.

Enter Meow Mix and Catstarter.

The website and campaign were thought up by agency EVB, and are meant to encourage cat-lovers to release their creativity. The site is set up like the well-known crowdfunding platform Kickstarter, but is geared specifically toward “things cats love, made by people who love cats.” The best part is that you don’t even need to donate your own money to help your favorite idea become a reality — you can just vote for the products you support, and Meow Mix will pay to bring the most popular inventions to fully-functioning life. Read more

Thanksgivukkah: Best or Worst Marketing Stunt of the Year?


We honestly can’t decide, especially after reading this perfectly trollish Slate piece calling it the worstest thing ever for mixing religion into the food-and-booze mix and emphasizing the differences between people (ugh).

Here are some facts we learned about the “holiday” this afternoon:

  • The original inspiration may have occurred in an episode of The O.C.
  • The “brand” was created last year by—get ready for it—a marketer based in Boston! Yes, we know you were thinking New York, but we’re not responsible for everything. Just most things.
  • Boston Mayor Thomas Menino has turned it into a city-wide event along with the Combined Jewish Philanthropies 
  • Creator Dana Gitell collaborated with the hip retailer Modern Tribe to sell some t-shirts and posters, donating 10% of proceeds to hunger charity Mazon
  • This 9-year-old created a “menurkey” (yes, that’s a turkey menorah) and raised nearly $50K on Kickstarter to produce and sell it
  • There will be a Thanksgivukkah Festival in L.A. on Thursday
  • Whole Foods isn’t really “all over it”, but they did write a blog post
  • The Jewish Daily Forward let us know that George Washington ordered everyone to celebrate the first official nationwide Thanksgiving on December 18, 1777, thereby ensuring that the world’s first Thanksgivukkah would occur two years later

We’re not quite sure what to make of it all, but we do know two things:

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Spin the Agencies of Record

Rainbows“Sex is more exciting on the screen and between the pages than between the sheets.” – Andy Warhol

This may well be true, but someone still has to enlighten the public about doing it safely and pleasurably—and for “sexual wellbeing brand” Durex in the Americas that someone will be Porter Novelli.

Novelli already works with several brands belonging to Durex parent company Reckitt Benckiser, and they earned this account by helping the brand expand in China (no mean feat) via social media, event planning, the annual global sex survey, and a “normalization” campaign to help aid the launch of a new sex toy line. We hope they were also responsible for Photoshopping a condom into Chinese president Xi Jinping’s pocket, because that’s some viral marketing we can support:

Is that a condom in your pocket or are you just happy to see me?

“If you’re not buying recycled products, you’re not really recycling.” – Ed Begley, Jr., better known as Stan Sitwell.

King + Company, formerly known as The Morris + King Company, will NOT be the AOR for the poorly named sustainable active apparel company Dirtball Fashion.

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UK Firm Creates Its Own ‘Kickstarter PR Division’

Kickstarter BadgeHere’s an interesting piece of news via PR Week: UK firm Dynamo, which specializes in promoting consumer tech, mobile and digital brands, has launched an internal division exclusively dedicated to projects launched via crowdsourced fundraising platform Kickstarter.

The company decided to create this division (homepage here) after its success promoting the 3Doodler, or the “world’s first 3D pen”. The project raised $2 million in less than a month, and Dynamo hopes to help other tech innovators reach their goals via media exposure.

We have a feeling that many Kickstarter entrepreneurs are too economically challenged to afford proper PR services even after they raise the money they need, but we think you’ll agree that this is a very cool idea.

Now here’s the 3Doodler’s promo video:

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Amanda Palmer’s Social Media Win Turns into PR Fail

Ever heard of Amanda Palmer? The social media expert and former leader of the “punk cabaret” act Dresden Dolls invoked the wrath of the Internet after performing what we believe to be something of a brilliant act: turning a social media win into a full-scale PR fail.

In short: After her band went on hiatus, Palmer became a solo artist—but she had a bit of trouble raising money for an album/tour in “this economy” (sing it, sister). So she did what all social media mavens do these days and went on Kickstarter to raise funds. She went so far as to call crowdsourcing “the future of music”, and her generous fans backed her up: Her initial fundraising goal was $100,000, and she ended up netting $1.2 million.

Here’s where things got tricky.

After celebrating her digital victory and recording her album, she got ready to tour and noticed that her touring band lacked string and horn players, so she advertised for local musicians to help her out at each stop. In her own words, these local artisans could “join us for a couple of tunes” and “basically…BE the opening ACT!”

The only problem with this proposal was that she did not intend to pay said musicians—unless you count beer, “merch” and high fives as payment. While some understood this arrangement and had no problem with it, others saw a hustle in action.

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Crowdfunding via Kickstarter: A New Kind of PR?

Chances are you’ve heard the name Kickstarter, the fundraising startup that calls itself “the world’s largest funding platform for creative projects.”

The site looks like the leader in crowdsourced funding right now, and we don’t think we’re going too far out on a limb in saying that it has revolutionized the blunt and often ugly art of raising money for artisans and organizers who don’t have much.

The site has helped fund everything from graphic novels to “comeback” albums for troubled jazz veterans to full-length films featured in some of the world’s biggest festivals. We were particularly drawn, via Fast Company, to the tale of a team looking to build an underground park in an abandoned warehouse on New York’s Lower East Side. The video and photos of the “LowLine” project are impressive and, dare we say it, a little inspiring:

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Elevator Pitch: Kogeto Brings 360º Video to iPhone

In the latest episode of “Elevator Pitch,” host Alan Meckler talks with Kogeto founder and CEO Jeff Glasse about the Dot, his company’s panoramic video iPhone attachment, which was built with funding from Kickstarter.

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