Kiersten Zweibaum has joined Emanate as managing director, responsible for the daily management of the firm, agency talent, and client counsel in areas including corporate brand building, crisis management, employee communications, and CSR. She will be based in New York reporting to Emanate CEO Kim Sample.

Previously, Zweibaum was head of the marcomms team at the American Jewish Committee (AJC), a nonprofit organization. She’s also previously led Ogilvy PR’s global corporate practice and was the global corporate practice director at GCI (now Cohn & Wolfe).