Kim Kardashian - PRNewser

FTC Threatens to Give Bieber a Spanking

Patrick Coffee — Wed, 19 Jun 2013 15:45:18 +0000

Most 19-year-olds don’t get a chance to visit outer space, leave their pet monkeys stranded in Germany or cruise the California highways in a leopard print Audi 8 at speeds high enough to draw warnings from local cops and former NFL players.

In some ways, however, Justin Bieber is just like every other American boy; he loves his mommy enough to buy her flowers every Mother’s Day. More specifically, he loves 1-800-Flowers, and he wants his 40 million Twitter followers to know all about it.

Everybody knows I love #MyMom! @1800flowers Mother’s Day is on Sunday! Love your momma! Love u @pattiemallette – http://t.co/SGLffn0bo2

— Justin Bieber (@justinbieber) May 9, 2013

No one should be surprised to learn that Bieber has a contract with 1-800-Flowers, but you won’t see any mention of that fact in his promotional tweets. The Biebs is only the most prominent of a slew of celebrities endorsing brands on Twitter and other social media forums with no disclaimers in sight. Kim Kardashian, for example, often makes five figures for a single branded tweet but never discloses her relationships with her sponsors.

That might change soon if the FTC has its way.

continued…

New Career Opportunities Daily: The best jobs in media.

Brands Can Make Their Own Damn Instagram Ads

Patrick Coffee — Fri, 05 Apr 2013 16:53:05 +0000

Instagram is in a bit of a pickle. After backtracking on its “brands can co-opt users’ photos and use them in promo campaigns” deal, Facebook‘s hottest “food porn” property has hit a few bumps in creating new “sponsored” revenue streams. Brands, of course, are all anxious to advertise themselves on a forum that inspires more than 8,500 likes and 1,000 comments every second.

What have they done? According to AdAge, they’ve started making their own commercials to run on the feeds of their celebrity “ambassadors”. Here, for example, is an ad obviously created by Pepsi but posted as just another picture on Beyoncé‘s account:

319,000 is a whole lotta likes.

continued…

New Career Opportunities Daily: The best jobs in media.

Ford Apologizes for Kidnapping the Kardashians in Ad Spot

Patrick Coffee — Mon, 25 Mar 2013 14:37:07 +0000

A note to PR/marketing folks planning to build campaigns around C-list celebrities: just because the public hates them doesn’t mean we won’t get offended on their behalf. Despite the fact that recent polling found the Kardashian family to be slightly less popular than the U.S. Congress (which boasts as dismal 9% approval rating), the Ford Motor Company still had to apologize this week for a couple of very weird overseas print ad spots, one of which depicted Kim and her sisters in a…compromising situation in the back of the brand-new compact Ford Figo driven by one Paris Hilton (ugh).

The strangest thing about this story is probably the fact that the spot, created by Ford’s Indian ad agency WPP, was never meant to be seen by the (Indian) public.

continued…

New Career Opportunities Daily: The best jobs in media.

4 Super Bowl ‘Rebranding’ Reviews: What Worked? What Didn’t?

Patrick Coffee — Mon, 04 Feb 2013 15:52:26 +0000

Since today is officially Review the Super Bowl day, we thought we’d riff on a theme we saw in several of last night’s big-name ads: rebranding. The companies in question aren’t exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a jumping-off point to refine and re-target their brands. So what worked? What didn’t? Let’s do some before-and-after comparisons, shall we?

Mercedes-Benz

Before: A luxury car brand synonymous with “incredibly rich (and usually evil) people”

After: A premium brand that’s still affordable for those of us a little lower on the social ladder

Did it work? Nice commercial but no. An “economy” model Mercedes is like a subprime mortgage: you can tell us it’s less expensive and convince us that we’ll be able to pay it off in twenty years of installments, but the fact is we still can’t afford it.

But hey, at least we didn’t have to watch Kate Upton try to act.

Click through for the rest:

continued…

New Career Opportunities Daily: The best jobs in media.

Retailers Beat Celebs and Entertainment Brands on Facebook

Patrick Coffee — Fri, 18 Jan 2013 16:33:27 +0000

This is something of a surprise: a new study from WSL/Strategic Retail tells us that Kim Kardashian and American Idol are not the social media “brands” with the biggest influence on the public–at least when we’re talking about Facebook. Those would be Walmart, Coca-Cola and iTunes.

Wait, who actually likes iTunes?

The big stat: nearly twice as many Facebook members (61%) “like” retail brands as celebrities or TV shows. We don’t quite see the point of liking a chain store, but millions of Americans clearly do (though only 26% turn to social networks for information about things they want to buy).

Some other, less surprising findings from the study:

continued…

New Career Opportunities Daily: The best jobs in media.

Shocker: PR Firm Writes Kim Kardashian’s Tweets

Patrick Coffee — Thu, 13 Dec 2012 16:56:14 +0000

In what just might be the most obvious revelation of the year, leading PR firm Burson-Marsteller has confessed to writing promotional tweets on behalf of a certain Kim Kardashian, who happens to be the spokesperson for client/frozen dessert chain Millions of Milkshakes (insert terrible joke here).

This client case study doesn’t tell us too much that we didn’t already know, but it does offer some interesting details about the ways in which top firms create “maximum ‘noise’” for promo campaigns via strategic, “exclusive” media leaks and traditional Islamic greetings tweeted to fans in Dubai (we also love the fact that Kim’s promotional appearance at a new MoM branch in Bahrain attracted “100 Shiite Muslim protesters with anti-Kim signs who had to be teargassed by local authorities”).

Hey, we all know that the lives of reality TV celebrities are heavily choreographed affairs, but the degree of media manipulation in this case still surprises us—and we’re a little depressed by the fact that 400 journalists and bloggers attended the campaign’s biggest press conference.

Go ahead and call us naive. We can take it.

New Career Opportunities Daily: The best jobs in media.

Who Are the Most Powerful Entertainment Publicists?

Patrick Coffee — Fri, 05 Oct 2012 11:28:06 +0000

This may come as a shock, but the most powerful PR folks in Tinseltown don’t work for the Church of Scientology.

Today Business Insider provides us with a fascinating list of the biggest names that you’ll never see on the big screen—and it turns out that Entourage was fairly accurate! (We mean this in terms of publicists being 24-7 workaholics who are always on call, not in terms of actors being talentless douchebags who make lots of money while doing very little work and facing no consequences for their consistently bad behavior.)

The people on this list earn their often-considerable salaries by working their asses off and thinking of their clients’ interests above all else; in other words, by being consummate PR professionals who understand very well that image is everything. They may be seen as low-key deal-makers, but here’s a telling quip: “When we asked each of the 20 publicists on our list for further information, almost every single one replied: ‘Who else is on the list?’” Always on the job, indeed.

The most interesting thing about the picks, which were based on client star power, work portfolios and insiders’ nominations, may be the variety of clients handled by various publicists–success clearly demands a keen understanding of pop culture in its various guises, from high to lowbrow and all things in between.

Some takeaways:

continued…

New Career Opportunities Daily: The best jobs in media.

The Unpredictable Power of Live Television

James F. Thompson — Tue, 11 Sep 2012 17:46:59 +0000

We human beings know that unpredictability is a profound force in our world. No matter how much we make plans, diligently practice and religiously strive to control the outcomes of our days, years and lives, we are all subject to the whims of a universe that is simply too vast, powerful and indifferent for us to control in any significant way. We hate, and love (or is it need?) unpredictability.

Either way, it’s not surprising that a new survey highlighting the latest Nielsen research proves that people still love to watch live television. We’re addicted to the unexpected.

These findings pose a unique problem for PR professionals like us who loathe the thought of losing control of our connection with the public. We’ve learned the hard way that even the most disciplined messaging strategy can be sabotaged by unexpected factors–like Clint Eastwood and an empty chair.

Nevertheless, we must adapt to human nature and harness its formidable power–fighting natural law brings nothing but disappointment and catastrophe, which is why PR students need to study Shakespeare as much as business management. Business is about desire and money, life is about love and unpredictability, and PR is about all of the above. continued…

New Career Opportunities Daily: The best jobs in media.

Kim Kardashian’s Former Publicist Friend Suspects PR May Have Been A Wedding Motive

Tonya Garcia — Wed, 02 Nov 2011 16:23:28 +0000

Kim Kardashian’s former friend, JJ Public Relations head Jonathan Jaxson, says he thinks Kim K got married for publicity. You think?

“Part of it was publicity, she knew they were going to make a lot of money from her wedding. It made them millions,” he told RadarOnline.com. “I do think it was a genuine relationship, it wasn’t a genuine marriage though. It was all orchestrated for TV, it was all for show. It was just too much,” he continued.

He also says he wouldn’t be surprised if there was a reconciliation because it would get attention.

continued…

New Career Opportunities Daily: The best jobs in media.

Kris Humphries Speaks; Kim Kardashian Keeps Selling Her Handbags

Tonya Garcia — Tue, 01 Nov 2011 14:54:51 +0000

In our continuing coverage of the statements from people surrounding the Kim Kardashian/Kris Humphries divorce, we finally have something from Mr. Kardashian-Humphries.

I’m committed to this marriage and everything this covenant represents. I love my wife and am devastated to learn she filed for divorce… I’m willing to do whatever it takes to make it work.

Well isn’t that dumb?

continued…

New Career Opportunities Daily: The best jobs in media.

Here Come the Kardashian Divorce Statements

Tonya Garcia — Mon, 31 Oct 2011 15:48:44 +0000

Kim Kardashian and Kris Humphries are divorcing. I know, I know. You thought after the “fairytale wedding” these two kids would be together forever, happily ever after. The unexpected tragedy of today’s news only adds to the horror that is Halloween.

Soooo. What now? The statements! Here’s what Kim had to say “exclusively” to E!: ”After careful consideration, I have decided to end my marriage. I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don’t work out as planned. We remain friends and wish each other the best.”

It wasn’t an easy decision, but it was one made after 72 days of marriage. They tried y’all. But, according to TMZ, they just couldn’t agree on where to live.

And here’s E! statement, made “exclusively” to E!. Note: E! has issued a statement before Kris Humphries did.

continued…

New Career Opportunities Daily: The best jobs in media.

Beyoncé Sidesteps Tabloid Speculation With Baby Announcement

Tonya Garcia — Mon, 29 Aug 2011 09:02:50 +0000

Beyoncé stole the show at last night’s MTV Video Music Awards before the show even started. Her pregnancy announcement, made on the red carpet, was followed by a performance where her baby belly was on full display.

Besides an interview with Piers Morgan in June where she said she always thought she’d have a baby by the age of 30, there wasn’t a lot of ink spilled about whether she was pregnant (not that we saw anyway). This in a time when Jennifer Aniston, Angelina Jolie, Reese Witherspoon and countless others take a tabloid cover each week with fake baby bump sightings and speculation.

continued…

New Career Opportunities Daily: The best jobs in media.

Months of Chatter Culminates in a Kardashian Wedding News Frenzy

Tonya Garcia — Mon, 22 Aug 2011 13:32:09 +0000

If you were having trouble pitching your weekend story, it likely had something to do with the Kim Kardashian’s wedding. News outlets descended on Montecito, CA in full force to capture the overdone nuptials in all their glory. The Hollywood Reporter reports on the media coverage; E! had “the exclusive” (seriously, does Kardashian news ever get reined in to one news outlet), while Access Hollywood, the Today show (Kathie Lee Gifford was a guest), CNN, and CBS were among the others clamoring for whatever news a wedding affords. It looks like the media has read this article from The Onion and are doing their very best to have celebrity names rolling off of everyone’s lips.

continued…

New Career Opportunities Daily: The best jobs in media.

‘GMA’ Producer: ‘The Bar Is High for What Will Air’

Nancy Lazarus — Fri, 22 Jul 2011 11:39:27 +0000

“The TV moment that people will think about afterwards” helps determine what will appear on talk shows, according to Patty Neger, coordinating producer at Good Morning America.

She was a panelist at the Publicity Club of New York event on Thursday about pitching morning and daytime TV talk shows.

Neger advised thinking of “the visual ways to tell stories in terms of videos, photos and graphics, since it’s not just talking heads.” The GMA anchors are also active on social networks, so she suggested including social media tie-ins with the pitch.

continued…

New Career Opportunities Daily: The best jobs in media.

Lots of News, Little Substance, FCC Says

Celeste Altus — Fri, 10 Jun 2011 11:25:57 +0000

When it comes to news, consumers are being offered more choices than ever but little information on important events nearby, according to a new FCC report, “Information Needs of Communities.”

The report, which has been 18 months in the making, outlines how the media has changed dramatically within the last decade. As advertising moves online to Craigslist and other websites, newspapers are closing and cutting staff, which means fewer reporters to write in-depth stories on institutions that really impact people’s daily lives, such as city councils, schools and local developers.

Dramatic? Yes. C-Net declared that the internet helped “suffocate local news.”

continued…

New Career Opportunities Daily: The best jobs in media.