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Posts Tagged ‘Kimberly Clark’

Kimberly-Clark North American Brands Select Ketchum

Kimberly-Clark North American Family Care Brands has selected Ketchum as AOR after a competitive pitch. Ketchum has worked with their new client since 2001.

The firm will handle a variety of brands including Kleenex, Scott, and Cottonelle. Ketchum will manage social media strategies, research, female-targeted marketing, branding, and integrated marketing management.

According to PRWeek, Marina Maher Communications works with Kimberly-Clark’s adult and feminine brands such as Poise; Edelman works with baby and child care brands; and Kimberly-Clark Health Care works with Schwartz Communications. Schwartz was selected for that work last August.

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Companies Thinking Small to Go Green

Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks launched a six-week pilot program that collected 6,000 pounds (!) of cups from 170 cafes and other retailers in Toronto and remade them into items that can be used for eating and drinking, showing that it can be done.

A cup seems like a small item, but earlier this month, Kimberly Clark announced Scott Naturals Tube-free toilet paper, which removed the cardboard tube from the middle of the roll, ultimately reducing that bit of waste.

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