The public understands why Walmart wants the Kindle off of its shelves. What kind of retail store would sell a product that encourages customers to shop from home? That would be like a bar selling home brewing kits to customers.
The big box chain’s very public move to drop the reader, however, is mostly symbolic because Kindle sales do not constitute a significant amount of revenue for Walmart. Symbolic gestures, however, are designed to make a statement. So what, exactly, is Walmart trying to convey to the public?
Ostensibly, Walmart’s stance is an act of defiance against the Amazon juggernaut. And that’s fine; Americans like a little rebellion and feistiness. But by kicking Kindle to the curb, is Walmart communicating the strong message its handlers seem to it is? Probably not. Read more