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Posts Tagged ‘Kleenex’

The Friday Dump: Best Amazon Product Review Ever?

Based on his username and review history, we’re going to guess that “James Otis Thatch” is not the mother of three teenage boys. But we do have to congratulate him on this Amazon review of a simple 36-count pack of Kleenex, first posted on December 9th and currently making its viral way around the Internet.

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A note to Liam, Samuel and Hank, if they do indeed exist: dish towels?!?! Come on, dudes—you eat off those plates.

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Muzak Faces the (Lame) Music, Rebrands as ‘Mood Media’

You know someone’s got the branding game down when the public sees the name of the product and the company that makes the product as interchangeable. Examples include Ziploc, Kleenex, Tylenol…and the sadly defunct Muzak.

We don’t know about you guys, but every time we encounter that particularly lame genre of light, mostly instrumental tunes heard in elevators, doctors’ offices and pharmacies around the world, the word “Muzak” comes to mind.

Yet Mood Media, the “multi-sensory marketing/brand marketing/neuromarketing”(!) agency that bought the struggling company in 2011, recently decided to put the name down for good. Why?

The agency’s CEO acknowledges that the decision marks the “end of an iconic American brand”–and that’s just the problem. He told The New York Times that Muzak “is often perceived as an epithet for elevator music”, implying that the public would be more likely to dismiss Mood Media altogether if it retained the Muzak name.

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Kimberly-Clark North American Brands Select Ketchum

Kimberly-Clark North American Family Care Brands has selected Ketchum as AOR after a competitive pitch. Ketchum has worked with their new client since 2001.

The firm will handle a variety of brands including Kleenex, Scott, and Cottonelle. Ketchum will manage social media strategies, research, female-targeted marketing, branding, and integrated marketing management.

According to PRWeek, Marina Maher Communications works with Kimberly-Clark’s adult and feminine brands such as Poise; Edelman works with baby and child care brands; and Kimberly-Clark Health Care works with Schwartz Communications. Schwartz was selected for that work last August.