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Posts Tagged ‘Klout.com’

PRNewser Poll: Is It Too Soon To Talk About Web 4.0?

Last week’s PRNewser Poll is closed and the votes are in.

We asked whether KFC was doing damage to its brand with a campaign that put female college students in pants that had the fast-food chain’s Double Down sandwich promoted on the bum. More than 77 percent of respondents said, “No. Most people won’t be bothered by the campaign, so KFC’s reputation is safe.” Good news for KFC, but what does that say about us?

On a different note, the PRSA 2010 International Conference is taking place this week and there are dozens of panel discussions and speeches taking place. One of them, hosted yesterday by Cision SVP Brett Safron, and VP of global business development Kevin McFall, was titled “PR and the Web 3.0 Revolution: You Haven’t Seen Anything Yet.”

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PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

PR Tools Round Up: PR Newswire, Critical Mention, Cision, and More

-Cision has introduced EdCals, a free online tool that alerts users to the major stories that media outlets are working on. Cision also recently announced CisionPoint Connect Release, which distributes search-optimized news across major channels.

-PR Newswire, BetterInvesting, and MUNCMedia have launched the monthly Retail Investor Conferences, a virtual series that will bring together retail investors and publicly traded companies.

-Klout.com, known for its Twitter influence measurement, has launched a platform to measure Facebook influence.

-Critical Mention has introduced the latest version of its broadcast platform, CriticalTV 4.0. The latest version includes e-mail and RSS feeds and mobile capabilities.

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Ad Week Social Media Panel: ‘This Isn’t Willy Wonka and the Chocolate Factory’

With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: “The New Customer Engagement Model.”

On the panel: Stephanie Agresta, EVP of strategy and social media at Porter Novelli; Bonin Bough, director of digital and social media at PepsiCo; founder of Marc Ecko Clothing, Marc Ecko; and Garth Holsinger, business and global sales director of Klout.com, a site that measures and ranks online influencers. The discussion was moderated by Coltrane Curtis, CEO of Team Epiphany.

The long and short of the discussion was that the new customer engagement model is social media. There was mention at the beginning of specifically targeting millennials, but that quickly went away and the discussion turned into a broader Q&A about how to successfully use the Web to engage with audiences. Read more