Posts Tagged ‘Klout’
Twitter has launched Twitter for Newsrooms (#TfN), which provides all sorts of guides and resources on topics like “effective tweeting,” “branding,” and search. Ideally it’s a resource for journalists, editors, and the like. But it provides bits of info that could be useful for anyone reaching out to an audience with news and information. And there are details about how the media is using Twitter.
Cision has released the 2011 Holiday Gift Guide of media contact and editorial calendar information. The guide is available to anyone using CisionPoint and Cision Media Database. Cision is also offering a free “briefing book” containing influencers and top editorial calendar opportunities across North America, available here.
Klout’s website has a new look and features, including a new Perks section, added personalization, and a new profile design. According to a post on the Klout blog, there will also be more features rolling out in the coming weeks.
As an aside, a post on the blog today names the top 10 “Airlines with the most Klout.” Number one is Virgin followed by Southwest, Delta, TAM Airlines, and American Airlines. The post says that these are the airlines that are “using social media to the fullest.” Your thoughts?
PRNewser spoke to Spinks to learn more about the service and how it hopes to break through in a crowded market.
Tell us about BlogDash, specifically what makes it different from other blogger or media relations services?
BlogDash is a platform built to connect bloggers and brands…like a LinkedIn for the blogosphere. Most media relations services are one-sided. They gather data about bloggers and media, and then sell that data to businesses. They don’t take into account the blogger’s needs. By allowing bloggers to take full control of their profiles and giving them the chance to choose what kinds of opportunities they’re open to receiving, it reduces spam, and creates a more valuable connection for both sides.
The question of what determines influence continues to fuel the fires of many conversations. Over on Quora, PR pros, social media gurus, writers, psychologists, and others are chiming in.
Paul Adams writes that “influence is always bidirectional.” Joe Fernandez, the co-founder and CEO of Klout says, “We believe that influence is most relevant in the context of a topic.” He then describes how the Klout score is used and what the site’s aspirations are for the future. And David Armano, an SVP at Edelman, breaks down what he calls the “pillars” for analyzing influence, which include reach and expertise.
WNYC Radio: China Takes PR Blitz to Times Square
Entrepreneur: How to Start a Cause-Marketing Campaign
Esquire: Why Does Roger Ailes Hate America?
Hollywood Reporter: Experts Weigh In on Who Should Replace Regis Philbin
AllTwitter: How to Test Your Twitter Influence With Klout
Shankman.com held its buzzed-about holiday party last night on the way-West Side of Manhattan. Scattered around the room were tables with tequila shots, desserts, and a station for photos. And on the wall behind the stage there was a screen that posted the Klout scores for the guests in attendance. There were some 10s on the screen as well as scores in the 50s and above.
With more people using Klout as a test for who should make it past the front door for events or get special services, Matt Owen at eConsultancy conducted a test to see how well the system measures influence.
He compared the scores for his personal account and a dummy account he set up to fire off tweets generated by an RSS of celebrity news. Owen found that while his personal score was a little higher, the dummy account was given undue credit for interaction and engagement on social media.