TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Klout’

Tech News: Photos on Twitter, 5 More Networks on Klout, Video Chat on Facebook


Twitter‘s PR rep Sean Garrett tells TechCrunch that its photo hosting service is operational for everyone, but not from your mobile device (yet).

Klout has added Blogger, Tumblr, Flickr, Instagram, and Last.fm to its influencer measurement system. Klout measurements now include 10 networks. [via Klout blog]

Buried in the Facebook Messenger app (the top free app on iTunes since launching on Tuesday) is a video chat service. [via MSNBC]

Speaking of MSNBC, its Twitter handle/website Breaking News has partnered with Storify. According to TechCrunch, Storify averages 6.5 million story views per month.

Media intelligence company VMS has announced a partnership with Media Monitors Pty Ltd, a media intelligence company in the Asia-Pacific region. Media Monitors will provide VMS North America clients with content from the region, including Australia, New Zealand, and China.

MyMediaInfo is celebrating its five-year anniversary with a giveaway for nonprofits. The company will award five nonprofits a free one-year subscription to its MyMediaInfo Media Contacts Database and the Social Media Module, worth $5,000 each. Nominations will be accepted starting tomorrow through September 30 with the giveaways awarded on October 15

Tools Round Up: A New Marketing Metric, Instagram, and More

Crowdtap and former Millward Brown CEO Dr. Joanna Seddon have published a research report, “Brand Influence – The Cross Channel Metric for Marketing Impact,” that pinpoints a new metric for measuring the ROI on marketing programs. Click here to download or read the report after the jump.

Klout is now including Foursquare in its influence calculations. According to Klout, the new addition now takes local influence into account and more than 2/3 of those on Foursquare post tips.

Since it launched less than a year ago, 150 million photos have been shared on Instagram. [via SocialTimes]

Read more

Spotify Crashes Klout

Our Twitter feed went berserk today with news that Spotify, the European music service, has finally made it to U.S. shores. Users could start signing up for the paid service today, but the free service is available by invite now and rolling out over the coming weeks.

Hoping to leverage the excitement about Spotify, Klout announced that they would offer freebie invites to its biggest influencers. Klout went down after a mad rush to the site. Klout CEO Joe Fernandez told CNet that they’d planned for 30 times more traffic and bypassed that in the first hour. Whoa. The offer should be relaunching tomorrow. Read more

Tools Round Up: Twitter for Newsrooms, Cision, Facebook Perks, and More

Twitter has launched Twitter for Newsrooms (#TfN), which provides all sorts of guides and resources on topics like “effective tweeting,” “branding,” and search. Ideally it’s a resource for journalists, editors, and the like. But it provides bits of info that could be useful for anyone reaching out to an audience with news and information. And there are details about how the media is using Twitter.

Cision has released the 2011 Holiday Gift Guide of media contact and editorial calendar information. The guide is available to anyone using CisionPoint and Cision Media Database. Cision is also offering a free “briefing book” containing influencers and top editorial calendar opportunities across North America, available here.

Read more

Klout Revamps Its Site

Klout’s website has a new look and features, including a new Perks section, added personalization, and a new profile design. According to a post on the Klout blog, there will also be more features rolling out in the coming weeks.

As an aside, a post on the blog today names the top 10 “Airlines with the most Klout.” Number one is Virgin followed by Southwest, Delta, TAM Airlines, and American Airlines. The post says that these are the airlines that are “using social media to the fullest.” Your thoughts?

 

David Spinks, Co-Founder of BlogDash: ‘The ‘Influencer’ World is a Crazy Place’

Are there already too many services and tools on the market looking to improve media and blogger relations? David Spinks thinks there is room for one more, and he makes a compelling case. BlogDash, a recently launched “blogger outreach dashboard” which Spinks co-founded with Marc Duquette, has already signed up 400 businesses.

PRNewser spoke to Spinks to learn more about the service and how it hopes to break through in a crowded market.

Tell us about BlogDash, specifically what makes it different from other blogger or media relations services?

BlogDash is a platform built to connect bloggers and brands…like a LinkedIn for the blogosphere. Most media relations services are one-sided.  They gather data about bloggers and media, and then sell that data to businesses. They don’t take into account the blogger’s needs.  By allowing bloggers to take full control of their profiles and giving them the chance to choose what kinds of opportunities they’re open to receiving, it reduces spam, and creates a more valuable connection for both sides.
Read more

It’s Not Just PR Pros Who Want to Know How to Measure Influence

Justin Bieber. Popular? Influential? Both?

The question of what determines influence continues to fuel the fires of many conversations. Over on Quora, PR pros, social media gurus, writers, psychologists, and others are chiming in.

Paul Adams writes that “influence is always bidirectional.” Joe Fernandez, the co-founder and CEO of Klout says, “We believe that influence is most relevant in the context of a topic.” He then describes how the Klout score is used and what the site’s aspirations are for the future. And David Armano, an SVP at Edelman, breaks down what he calls the “pillars” for analyzing influence, which include reach and expertise.

While we’ve previously said that the usefulness of Quora for the PR industry is still TBD, it is fast becoming another place where these discussions are happening. Click through to read more.

The Ticker: China in Times Square; Cause marketing; Roger Ailes; Replacing Regis; Klout

Shankman: ‘You Are Not Here Because Of Your Klout Score’

Photo: Christopher Barth

Shankman.com held its buzzed-about holiday party last night on the way-West Side of Manhattan. Scattered around the room were tables with tequila shots, desserts, and a station for photos. And on the wall behind the stage there was a screen that posted the Klout scores for the guests in attendance. There were some 10s on the screen as well as scores in the 50s and above.

Read more

Questioning Klout Scores

With more people using Klout as a test for who should make it past the front door for events or get special services, Matt Owen at eConsultancy conducted a test to see how well the system measures influence.

He compared the scores for his personal account and a dummy account he set up to fire off tweets generated by an RSS of celebrity news. Owen found that while his personal score was a little higher, the dummy account was given undue credit for interaction and engagement on social media.

Read more

<< PREVIOUS PAGE