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Posts Tagged ‘Kohl’s’

14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Kohl’s Goes ‘Choose Your Own Adventure’ with J.Lo SoMo Campaign

shutterstock_125539382Suffer for fashion

Who’s Jennifer Lopez, again? Oh right: she starred in a pretty good movie with George Clooney, got sunscreened by Ben Affleck and performed for some dictator. Anyway…

Kohl’s is betting a lot of money that people remember her with an ambitious campaign airing this Sunday that combines traditional ads with social engagement as so many do these days.

The interesting thing about this one is its “you choose the story” premise: J.Lo is headed to the American Music Awards and she needs your help getting to the stage because traffic is bad and she’d never take a Citibike (New York joke, whoop). If you want her to run across the tops of all the cars Batman-style then you tweet #JLoRoofRun, and if you want her to jump on the back of some random dude’s moped you tweet #JLoHitch.

Still with us?

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Marketers: Stop Trying to Make ‘Poke’ and ‘Snapchat’ Happen

Mean Girls Are Snapchat and Facebook‘s Poke the latest Instagram-style visual branding tools? Or are they more effective for sending private “sexts” than marketing messages?

In case you share(d) our ignorance about these two apps, they allow users to send customized visual messages that “self destruct” after ten seconds or less. Sounds perfect for getting people interested with provocative pics/vids and urging them to visit your business, right? Like an even more ADHD version of Groupon?

Maybe not. Certain brands have had some success with the apps, most prominent among them an Israeli lingerie maker that used Poke to promote a one-time sale with a short video of a model in her underwear and an NYC-based frozen yogurt chain that offered a discount to customers for sending Snapchat photos of their treats to the company’s own account. The chain’s CEO amusingly compares the campaign to Kohl’s discount cards that can only be “scratch[ed] off at the register.”

But recent reports indicate that Snapchat and, we assume, Poke are more popular among teens who want to send sexy pics to each other without getting caught. If the message disappears then so does the evidence, right? (iPhone mom may want to add this to her son’s contract, BTW.)

Can we see more insta-message campaigns on behalf of clients promoting sales or other one-time offers, or are these apps a no-no for public relations and marketing?

Kohl’s, Rock & Republic Party It Up For Fashion Week

Kohl’s Rock & Republic Pre-Fashion Show Video from Mustache on Vimeo.

New York Fashion Week is well under way. Here’s some of what’s gone on so far.

And tonight, Kohl’s getting in on the action with a fashion show and after party at Hammerstein Ballroom that will showcase its partnership with Rock & Republic. According to the media alert, Zoe Saldana, Ashlee Simpson, and Tinsley Mortimer are just some of the celebs expected to drop in.

The clip above is the preview video for the event.  Content marketing firm Mustache and BWR PR are working on the promotions. The line will be on sale February 15.

Any cool Fashion Week events you want to tell us about? Email us:

The J. Lo Hot Mess Parade Continues, But Not in the Bronx

J. Lo a.k.a. “Jenny from the Block” apparently has no desire to go down that road again. In the Fiat ad (no, not her performance at the AMAs) it’s not actually Jennifer Lopez who’s driving down the gritty streets of the Bronx in her jaunty little car, but a body double. Lopez, in fact, never left L.A.

“And how does Fiat fit with her brand anyway? It seems like a bad match from the start. Two sad, tired brands past their prime that need publicity desperately. Yawn,” PRNewser contributor Celeste Altus says. Very true Celeste. On top of that, it means the ad is a big, fat lie.

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