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Posts Tagged ‘Kony 2012’

Views for Kony 2012 Sequel Only at 1.7 Million After A Week

Yes, it’s 1.7 million views, which in many cases would be a viral success. But we’re talking about “Kony 2012: Part II,” the sequel to the viral video phenomenon that racked up 100 million views in less time only a month ago. These numbers for the latest film are just two percent of what the original video reached.

In music, there’s a known fear of the follow-up album, with fans, artists, and record companies scared that the second time around won’t live up to the debut. The problem with Kony 2012′s second outing aren’t just that the film isn’t as good as the original.

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Kony 2012: Part II Released With Much Less Fanfare

The sequel to the wildly viral Kony 2012 documentary was released yesterday and so far, it has gathered 302 views on YouTube and about 900 media hits.

The first film became the most viral video in history, reaching 100 million views in six days. And in that time, filmmaker and Invisible Children co-founder Jason Russell made appearances on all manner of broadcast shows talking about the film and the criticism of it.

This time around, with “Kony 2012: Part II – Beyond Famous” it looks like things are taking a much more calm turn, which might not be an all together bad thing.


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Three Ways To Prepare For The Possibility Your Campaign Goes Viral

With Jason Russell, the co-founder of Invisible Children, (hopefully) resting after an episode that his wife says was “brief reactive psychosis,” the Kony 2012 campaign rolls on. Today we have word from CEO Ben Keesey and director of idea development Jedidiah Jenkins that a sequel is coming next week, which will provide an update on the LRA and the conditions on the ground in the places affected by its heinous acts.

This time around, with some help from the PR firm Sunshine Sachs, the group will likely be ready for any questions, responses, backlash, and positive reactions to the video.

Let’s hope no one is running around asking publicists and marketing pros to whip up a viral campaign. But sometimes, whether we expect it or not, that’s exactly what happens. Kony 2012 is the most viral video in history, so that sort of situation is unlikely to be duplicated for a long while. Still, after the jump, we have three tips to help campaigns of all kinds prepare for the possibility of spreading quickly, far, and wide.

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Kony 2012 Campaign Shows Going Viral Has Consequences

Since last we wrote about the massive popularity of the Kony 2012 campaign, the documentary video created by the group Invisible Children has gone on to become the most viral video in history. Focused on the Lord’s Resistance Army and its leader Joseph Kony, the video reached 100 million views in just six days, beating out Susan Boyle, Lady Gaga, and Rebecca Black.

But that massive viral wave has come with criticism as well as global notoriety. Responses have come from all directions — from the government of Uganda to the leaders of Invisible Children. Moreover, it appears that Jason Russell, the co-founder of Invisible Children and the filmmaker behind the documentary, has cracked under the pressure. He’s been caught on video ranting while taking a naked walk on the streets of San Diego.

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‘Kony 2012′ Campaign Goes Viral, Stirs Up Praise, Criticism

“Kony 2012″ was huge before we fully knew what it was. A campaign to raise awareness about a man wanted by the International Criminal Court who’s been on the loose for more than 20 years actually succeeded in doing that while also bringing both praise and criticism upon the organizing group. In less than five days.

Let’s start with the basics: a San Diego-based organization called Invisible Children released a documentary for the “Kony 2012″ campaign on Monday in an effort to bring widespread infamy upon Joseph Kony, leader of the Lord’s Resistance Army. The LRA rampaged across Uganda, kidnapping children and forcing them to commit atrocities. As a result, Kony is wanted by the ICC for war crimes and crimes against humanity.

Jason Russell, co-founder of Invisible Children, visited Uganda a decade ago, met a young boy, Jacob, who had been both a kidnapped member of the LRA and a victim of its horrendous cruelty; he watched as a member of the group murdered his brother.

Fast-forward and Russell has made a 30-minute video that has gone viral in a matter of days, leading to appearances on the Today show, awareness from government leaders and celebrities including Ryan Seacrest, lengthy coverage in The New York Times and other top-tier media outlets, and skyrocketing sales of the $30 “action kits” created for the campaign.

Though we know this well enough already, the first thing that we all marvel at is how fast social media makes things move.

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