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Posts Tagged ‘Kotaku’

PR Stunt: Microsoft Released a Bunch of (Canadian) Zombies for Product Rollout

Another Halloween stunt we missed yesterday: in order to promote the new Xbox, Microsoft Canada staged a little zombie apocalypse with the help of a few dozen extras bussed in from wherever actors gather to drink and commiserate.

Earlier in the week, the company set up a huge replica of the new console in a parking lot, leaving many to wonder what the hell was going on. They got their answer yesterday morning, when the box opened to reveal the zombie scourge, assembled to promote the upcoming shooter Dead Rising 3.

We assumed that the undead Canucks would be a little more polite than your average zombie, being from the Great White North and all—but judging by these Vine and Instagram video clips, they were just as thirsty for blood and flesh as your average recently deceased, newly cannibalistic fiend. Some onlookers were like “meh“, but most seemed impressed.

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‘Experts’ Review the New Crowdsourced Lay’s Chip Flavors

Earlier this week we posted on the Lay’sDo Us a Flavor” competition, which is a pretty good example of an interactive social media/crowdsourcing promo campaign. Several publications have tasted and tested the final three flavors, so we figured we’d review their reviews and give you a hint as to which flavor will win. (We also want to satisfy the anonymous tipster who keeps sending us his or her ideas for new flavors like “Caesar Salad” and “Roast Beef and Horseradish”, both of which sound totally gross.)

The three finalists and their respective appraisals:

Chicken and Waffles

  • “That combination for a potato chip doesn’t sound all that appetizing.” – random, very wise member of the public via The Long Beach Press Telegram
  • “Awful…Tasted like burnt ice cream cones.” — The New York Post
  • “I see why Lay’s went with the more flavorful name rather than just calling these Lay’s Sage, Maple and Grease. No one would buy those, except for me.” — Kotaku
  • “Remind(s) me of a nice rosemary chicken with some kind of sweet dipping sauce.” — JunkFoodGuy
  • “…funky, almost mildew-inducing stench.” — TheImpulsiveBuy

Sounds absolutely awful! More please!

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