That’s right. Old school! It’s how we roll.
I have shared this with many people in the advertising and PR industries:
“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”
We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.
A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.