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Posts Tagged ‘Krispy Kreme’

Three Ways to Make Your Grand Opening a News Event

Disney grand opening, 1955

During a recent expedition to Disneyland, it came to my attention that the grand opening of the park in 1955 was televised live. What?!? Yes, with Art Linkletter as a host, ABC and more than 1,000 journalists covered the story of the theme park’s opening. What an incredible feat of pure PR.

Was Disneyland news? I suppose if there were not many theme parks, it might be news. So when is a grand opening newsworthy? Why is another Apple store, the latest in New York’s Grand Central Station worth covering?

It reminds me of a most upsetting event when I was a newspaper reporter and a grizzled veteran colleague – a guy who drank only scotch – was called upon to cover the opening of a Krispy Kreme doughnut shop on his beat. He threw a tantrum of swearing and slamming things and decrying the doughnut people like the newsroom had never seen. To him, covering an opening was at best fluff and at worst working for the dark side.

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Get Your Free Doughnuts for National Doughnut Day

What obesity epidemic? Today is National Doughnut Day and Dunkin’ Donuts, Krispy Kreme, and LaMar’s are handing out freebies to celebrate. So if you need some sugar to make it to lunchtime, head on over.

At Dunkin’, you have a buy a beverage to get the free donut, and it has to be something that doesn’t come pre-packaged like a bottle of soda. At Krispy Kreme, it’s a free-for-all.

Strangely, National Doughnut Day was started by the Salvation Army as a day to honor the women who gave soldiers doughnuts during WWI. More than 10 million are sold each year, putting them second in baked goods to bread. More doughnut info is available in this Huffington Post infographic. It might be bathing suit season, but you’re eating doughnuts for historical reasons, so it’s OK.