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Posts Tagged ‘Kristin Stewart’

4 Comic-Con Efforts That Hit the Mark

Now in full swing: Comic-Con International, San Diego’s annual showcase of all things sci-fi-, fantasy-, superhero- and comics-related. Taking place over four packed days (it ends Sunday), it’s a chance for fans to get a first look at new movies, TV shows, video games and knick-knacks — and the chance for marketers to make everything seem essential.

Comic-Con’s grown tremendously since its early days in the ’70s, as have the marketing budgets movie studios allot for the convention. But a recent New York Times article contends that some studios are now re-examining the value of Comic-Con promotions.

According to the article, “studios come seeking buzz.” But if fans aren’t impressed or “hard-core enthusiasm doesn’t spill into the mainstream,” the impact of Comic-Con “can be more negative than positive.”

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

That Awkward Mother’s Day Pitch Explained!

After posting that wacky Mother’s Day vagina moisturizer pitch, we did a little digging to find out how it came to be. Turns out an overzealous intern is to blame.

A quick trip to the Replens website shows Global Communication Works is the brand’s PR contact. A couple of emails later, I was talking with Kristin Stewart, the director of marketing for Lil Drug Store Products, home of Replens.

“This was an unfortunate situation for all of us,” Stewart told us.

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