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Posts Tagged ‘Kwittken & Company’

Roll Call: GolinHarris, kwittken, Ogilvy, and More

Simon Ruparelia has been appointed head of GolinHarris‘ digital team in Asia Pacific, a newly created position. He was previously Unilever’s global program planner of digital marketing. According to a statement from Jonathan Hughes, president, international, this is the first hire under GH’s new g4 model.  Ruparelia will initially be based in Singapore.

David Press has joined kwittken + company as MD of the new Corporate Strategy Group, which will provide corp comms services such as issues and crisis management, IR, and executive coaching. Press was previously with FTI Consulting (formerly Financial Dynamics).

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The Many Layers of the B-M/Facebook Smear Story

The news that Burson-Marsteller/Facebook whisper campaign story unfolded before our eyes this week. And as it did, there were so many details that added so many layers that reaction, understandably, has been tremendous.

At this point, Facebook and Burson are no longer working together, The New York Times reports. And, The Daily Beast writes (h/t to PRWeek) that  the two Burson publicists that handled the campaign, former CNBC reporter Jim Goldman and former political writer John Mercurio, will receive another copy of the firm’s code of ethics (along with everyone at the firm) in order to get a refresher course on right and wrong. Interesting that two former reporters couldn’t clearly see the impropriety of this from the beginning, but we digress.

Reaction from the PR industry has been both critical and exasperated, with many on Twitter expressing a “you know better than that” tone with both the situation and Burson’s statement in response.

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Using Groupon in Your PR Campaign

Groupon is hot, and news today that the company wanted to file its IPO this week with a $25 billion valuation speaks to that. So does the number of Groupon-like companies and programs that have spawned over past months. But as many publicists know, jumping on board what’s hot isn’t always a sound communications decision.

Julie Mossler, Groupon’s director of communications, tells mediabistro in today’s PR, Perfected feature, “We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic.”

To that end, a Groupon offer should be part of a bigger PR strategy rather than the entirety of it.

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A Look at Kwittken & Company’s New Office


Kwittken & Company
has moved into new downtown New York City offices on the same floor as fellow MDC firms Attention and Skinny and in the same building as Kirshenbaum Bond Senecal & Partners.*

The office has an open plan; staff members have “newsroom-style” desks with executives (including CEO Aaron Kwittken) sitting in cubicles. And the kitchen has an Xbox!

At left, “breakout rooms” that are used for client calls and meetings.  Additional images after the jump.

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MDC Full-Year Revenue Increases 28 Percent

MDC Partners, home to firms including Kwittken & Company, Lime PR, Allison & Partners, and Attention, announced a 42.7 percent year-over-year increase in Q4 revenue to $213.4 million. Organic revenue increased 14.1 percent, and revenue from technology and digital services increased to 50 percent for the quarter from 45 percent in Q3. All results are for the period ending December 31, 2010.

Net new business for the quarter was $29.1 million; the total for the year was $77.6 million.

For the year, the company announced $697.8 million in revenue, a 28 percent increase from $545.1 million in 2009. Guidance for 2010 had been between $640 million and $655 million. Organic revenue was up 7.1 percent.

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Kwittken Opens New European HQ in London

Kwittken & Company, which just introduced a new logo in keeping with its new relationship with Kirshenbaum Bond Senecal & Partners, has also announced the launch of a new London office that will serve as the firm’s European headquarters.

Caleb Hulme-Moir, previously the head of corp comms at London’s Cass Business School, will be MD of the office. The firm also has offices in New York and Phoenix.

Kwittken’s New Logo

Now that Kwittken & Company is an operating unit of Kirshenbaum Bond Senecal & Partners (KBS&P), it has tweaked its logo. The new version sports a lower case “K,” new typeface, and a colorful “+” in keeping with the KBS&P logo.

UPDATE: MDC Partners Acquires Majority Stake in Kwittken & Company

kwittken logo.bmp MDC Partners has acquired a majority stake in Kwittken & Company, a deal worth an estimated $10 million to $15 million, according to The New York Times. Kwittken will become an operating unit of Kirshenbaum Bond Senecal & Partners (KBS&P), the company’s second largest agency behind Crispin Porter & Bogusky. The story says that Kwittken has annual revenue totaling about $10 million and counts Thomson Reuters among its clients. Aaron Kwittken will continue as chief executive and managing partner, reporting to Lori Senecal, president and chief executive at KBS&P. The firm will retain all 22 of its employees.

The deal is the third in five months between MDC and a PR firm. The others were Sloane & Company in April and Allison & Partners in May. The transaction is the sixth overall for MDC since last September.

“P.R. is taking on a higher strategic importance based on its unique role in amplifying a brand’s message in today’s digitally focused, social media world,” Senecal tells the Times.

Update: PRNewser spoke with Jason Schlossberg, president of Kwittken & Company, about the impact of the transaction.

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