Posts Tagged ‘La Torre Communications’
Another chapter in the long, sundry case of Penn State and Jerry Sandusky further emphasizes the challenges faced by Edelman PR, La Torre Communications and the institution itself as all work to restore the school’s previous reputation for greatness in both sports and academics.
Unfortunately, this latest update will undoubtedly inflict more damage on the school: it concerns staff attempts to cover up, deny or, at the very least, minimize the scandal. Pennsylvania Attorney General Linda Kelly just announced charges of perjury, obstruction of justice, endangering the welfare of children, and failure to report suspected child abuse against former University President Graham Spanier.
That’s quite a list–and we didn’t even mention the additional charges brought against the school’s former athletic director and vice president of business and finance, both of whom await trial in January.
Spanier’s greatest offense? After stepping down, he claimed that no one had ever mentioned the possibility of ongoing child abuse during his time at Penn State–but the email trail told a very different story.
Penn State’s board members and PR reps have been wishing Spanier would slink away and disappear for some time: first they argued over whether he’d resigned on his own volition after “going rogue and altering a press release that had been a collaborative effort”, and then he participated in this very ill-advised interview for some unknown reason.
Penn State and its PR organizations will never have to defend Graham Spanier again. Unfortunately, the law is far from done with him–and his case will expose the public to yet another angle on a tragic tale that can never be untold.
Yesterday, Penn State University announced that it had hired two firms — Edelman and La Torre Communications, a Harrisburg, PA-based firm — to aid in continuing transparency efforts. According to La Torre founder David La Torre, a primary goal of the work will be “improving relations with local and state media.”
Since news broke in November of child sex abuse allegations against one of the University’s former assistant coaches, Jerry Sandusky, it has been in the media spotlight.
“We’ve been given an overarching directive from the University,” La Torre told us in a phone call this morning. “We’ll be dealing with any information from the University related to substantive issues the University is facing.” Those issues, La Torre continued, “need to be relayed to the community in a timely manner.”
The community includes everyone from parents and faculty, to students and other members of the public.
Penn State University has hired two PR firms — Edelman and La Torre Communications, a Harrisburg, PA-based firm – as part of the effort to be more transparent, rebuild its reputation, and reach stakeholders.
In a statement from the University, Penn State’s president Rodney Erickson said, “Earlier this year, I announced five promises to guide Penn State in recovery from our recent crisis and rebuild trust with the Penn State community. Retaining these communications firms puts us more firmly on the path toward accountability, openness and preserving our reputation as one of the world’s leading research universities.”
The two firms will help with media relations, corporate communications, and stakeholder engagement, the statement says.