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Posts Tagged ‘Lady Gaga’

Lady Gaga Is the New Voice Against California’s Drought. Kinda.

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Yeah, we smell something fishy going on too. 

“Brave.” “A voice for the voiceless.” “Standing up for us all.”

These are terms from loons clamoring about Lady Gaga becoming the “new spokesperson about California’s drought.” This is also proof many people are idiots and need to stop putting so much stock in the benevolence of Hollywood. Maybe it’s the crisis communications flack in me, but I try to look to for both sides of any story and I only find one in this story — hers.

Here’s how…

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Beyoncé and the New Face of Music Promotion

Last night’s Grammy Awards left one thing more exposed than Beyoncé‘s backside: the fact that the pop music promo game has changed. Queen B makes the rules and everyone else follows along, basking in her shadow.

It’s not really all that simple, of course: plenty of successful acts move through the usual channels when it comes to marketing and earned media. But when one reaches the heights occupied by the top of the pops, rules no longer apply.

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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Top 7 ‘PR Case Study’ Names We Never Want to Hear in 2014

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You may have missed it (lucky you), but lots of PR-ready news stories went down this year. Some were ridiculous, some were inspiring, some were cringe-worthy “teaching moments” and some were held up as “let’s figure out how this person got so successful so we can quantify it” case studies. We posted on every one of them at some point, and for that we offer our profoundest apologies—but they were trending at the time, and this is how the blog game works.

Here’s the point: after performing some in-depth research, we decided that 2013 gave us more than enough news and analysis regarding these seven people, and we’d prefer to hear absolutely nothing about them in 2014. In fact, we think we can distill the “lessons” learned from each case into a single sentence.

Click through for what we hope will be one last glimpse at those who have (almost) nothing to teach the rest of us.

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The ‘Sexiest Man Alive’ Wants You to Sign up for Obamacare

shutterstock_82796965Maroon 5 singer/Victoria’s Secret model fan Adam Levine‘s appointment as People‘s “Sexiest Man Alive” prompted every blogger everywhere to make a “things/people that are sexier than him” listicle (our favorite entry was “a nice plate of spaghetti“). But the federal government thinks it can make the most of his newfound notoriety by using him as a celebrity spokesperson for the Affordable Care Act.

Bloomberg reports that Levine, along with a few other people whose names and faces you know, will be promoting enrollment as part of a social media campaign set to launch today.

Can’t you see him pleading? Would those tattoos lie to you, baby?

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Miley Cyrus Can Haz Laser Cats Crying Diamonds

No, we didn’t watch the “everybody phone it in“ American Music Awards last night. Who do you think we are?

Luckily, we are aware that the show was shockingly scandal-free and we do have some super obvious takeaways!

Lady Gaga and R. Kelly: interesting, but this was a “tribute” to JFK like Gawker‘s “15 Women JFK F*cked” was a tribute. Predictably, appropriately tasteless.

Taylor Swift: still not country. Who votes on these things—and did they hear the same songs we did?

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Kohl’s Goes ‘Choose Your Own Adventure’ with J.Lo SoMo Campaign

shutterstock_125539382Suffer for fashion

Who’s Jennifer Lopez, again? Oh right: she starred in a pretty good movie with George Clooney, got sunscreened by Ben Affleck and performed for some dictator. Anyway…

Kohl’s is betting a lot of money that people remember her with an ambitious campaign airing this Sunday that combines traditional ads with social engagement as so many do these days.

The interesting thing about this one is its “you choose the story” premise: J.Lo is headed to the American Music Awards and she needs your help getting to the stage because traffic is bad and she’d never take a Citibike (New York joke, whoop). If you want her to run across the tops of all the cars Batman-style then you tweet #JLoRoofRun, and if you want her to jump on the back of some random dude’s moped you tweet #JLoHitch.

Still with us?

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Lady Gaga Calls Press Conference to Show off Her Helicopter Dress

In an apparent attempt to beat crack-smoking mayor Rob Ford in the “November’s Most Awkward Press Conference” competition, human sociology experiment Lady Gaga gave the world an answer to a question no one ever thought to ask: “What would a helicopter dress look like?

We’d like to say she entered the conference in “Volantis”, which is clearly not named after a city in Game of Thrones because Gaga is too busy staring into Marina Abramovic‘s eyes and recovering from her marijuana addiction to bother with such pedestrian entertainments as television. But this was really more like she gave a brief speech before entering the “flying dress”, hovering around for a moment, and coming back to earth with a thud.

We prefer Kenny Powers’ water-powered jet pack, but based on Gaga’s reaction at 0:47, we’d say she was pretty impressed.

We hear she has some kind of product to promote, but we were too distracted by her flying machine and her amazingly insightful quotes to care:

“I wanted to make today about something even more important to me, and that something is the youth of the world. Their minds are just so boundless. They’re just so inspiring.”

Aren’t they, though?

KIA Hamsters Shape Up for PR Red Carpet

The PR industry has its share of “It” factor sensations just like Hollywood, the music business and television. In today’s public relations, these aren’t compelling and highbrow artistic ideas that transform our culture like Apple’s legendary “1984” commercial or Coca-Cola’s iconic Mean Joe Green commercial.

Technology has changed many aspects of marketing and public relations. Digitally animated spokespeople, or spokesthings, such as the Geico Gecko and, yes, the KIA Hampsters represent a strange blend of marketing cuteness, humor, accessibility–and in this case Lady Gaga star power–that connects with the public. And it works. Read more

Indie Designers Rock at Nolcha Fashion Week

Lady Gaga may be temporarily out of commission on the concert circuit due to an injury, but her eclectic, fashion-focused spirit lived on yesterday at Yotel, a mod hotel on Manhattan’s west side. That’s where Nolcha hosted its Fashion Lounge as part of its Fashion Week spinoff showcasing the collections of independent designers.

As a quick recap of all the recent fashion action, New York’s Fashion Week is a multifaceted affair. Much of the media and public attention focused on the official Mercedes-Benz Fashion Week at Lincoln Center. That event concluded yesterday, but it wasn’t the only game in town: Over the past few days, Nolcha Fashion Week featured independent designers on the runways of New York’s Pier 59.

Independent designers have gained cachet during President Obama’s time in office after FLOTUS Michelle wore their creations during high profile events at the White House that provided great publicity to young designers such as Jason Wu and Isabel Toledo.

Nolcha Fashion Week capitalizes on that indie creative trend, just like the Sundance Film Festival does for independent filmmakers. As Alyson Roy, partner publicist for amp3, the PR firm that organized the event said, the fashion lounge is all about the sponsors. They included clothing and accessory designers, who displayed their wares in accessible private cabin spaces. Another sponsor manufactures hair products, so part of the event was turned into a hair salon.

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