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Posts Tagged ‘Landor Associates’

Research: Corporate Reputations Suffering from Lack of Citizenship Efforts

Burson-Marsteller used last week’s World Economic Forum to reveal results from its Global Reputation Index, research conducted with help from Landor Associates and Penn Schoen Berland.

The Index is based on a point system that evaluates companies and corporations based on performance and citizenship. A big difference in the scores in these two categories show that reputation is suffering from a lack of citizenship and, therefore, trustworthiness.

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Consumers Around the World Still Eager to ‘Go Green’

Lots of research this week. Our latest study comes from a group of WPP firms, which just released findings from its annual ImagePower Global Green Brands Study. WPP firms Cohn & WolfeLandor Associates, and Penn Schoen Berland along with independent consulting Esty Environmental Consulting polled 9,000 adults in the U.S., U.K., China, Brazil, India, Germany, France, and Australia between April 2 and May 3, 2011 .

The study found that 60 percent of consumers around the world want to spend their money with eco-friendly companies. But when you break it down by country, the findings get more interesting.

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