The Index is based on a point system that evaluates companies and corporations based on performance and citizenship. A big difference in the scores in these two categories show that reputation is suffering from a lack of citizenship and, therefore, trustworthiness.
Posts Tagged ‘Landor Associates’
Lots of research this week. Our latest study comes from a group of WPP firms, which just released findings from its annual ImagePower Global Green Brands Study. WPP firms Cohn & Wolfe, Landor Associates, and Penn Schoen Berland along with independent consulting Esty Environmental Consulting polled 9,000 adults in the U.S., U.K., China, Brazil, India, Germany, France, and Australia between April 2 and May 3, 2011 .
The study found that 60 percent of consumers around the world want to spend their money with eco-friendly companies. But when you break it down by country, the findings get more interesting.