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Posts Tagged ‘Larry Page’

Guest Post: Storytelling Has an Impact on Google’s Leadership Announcement

Last week, Google announced big changes in leadership. In today’s guest post, Lou Hoffman, CEO and president of The Hoffman Agency dissects the ways in which PR and storytelling shaped coverage of the news. Read on after the jump.

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Outcast Communications Handles Bloom Energy Launch


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“Very few start-ups have created as much buzz overnight as Bloom Energy,” writes The Wall Street Journal. The company, which officially launched this past Wednesday, provides “fuel-cell technology that promises to generate electrical power affordably while cutting down on emissions.”

Next Fifteen owned agency Outcast Communications handled PR for the launch, and the agency confirmed to PRNewser they have been hired as PR agency of record for the company. Senior Vice President Reema Bahnasy is leading the account.

So far the media coverage continues to stream in. A Google News search for Bloom Energy today returns more than 1,300 results. Of course, a high profile launch event with the likes of California Governor Arnold Schwarzenegger, former Secretary of State Colin Powell, Google co-founder Larry Page and venture capitalist superstar John Doerr certainly doesn’t hurt.

Google Founder to PR Department: You Have Eight Hours of My Time This Year

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New Yorker columnist and author Ken Auletta released his latest book, “Googled: The End of the World As We Know It” earlier this month. The book, as the title implies, is a deep dive into the rocket ship paced rise of Google.

Auletta had access to Google co-founders Sergey Brin and Larry Page and quickly found out they’re not fans of PR. Engineers by background, the founders want to make every decision based on data, something not always possible in the “right brain” world of marketing.

In particular, Page told Google’s PR department in 2008 – which then consisted of 130 people – that he would only give them “a total of eight hours of his time that year for press conferences, speeches, or interviews,” wrote Auletta.

Google’s First Press Release

Google celebrated its 11th birthday over the weekend, and to honor the occasion, the folks at The Next Web dug up their first press release. The headline of the release, from June 7, 1999, reads: “Google Receives $25 Million in Equity Funding.”

The release included a statement from Google CEO and co-founder Larry Page, “We are delighted to have venture capitalists of this caliber help us build the company…We plan to aggressively grow the company and the technology so we can continue to provide the best search experience on the web.” And aggressively grow they did.