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Posts Tagged ‘Las Vegas’

It’s Hard to Tell Whether Britney Spears’ Vegas Show is Good or Bad for Her Career

brit brit vegasBritney Spears’ Las Vegas stint “Piece of Me” at the Planet Hollywood Resort and Casino (50 shows in 2014 and 2015) debuted on Friday. And while it’s great that she’s back on stage, the AP starts by calling the gig her “early retirement.” Eek!

The usual Vegas audience for these sorts of shows (typically headlined by artists like Celine Dion) is older than the average Brit Brit fan. And even she’s getting a little older (32… gasp!), with the Associated Press pointing out the nostalgia in the show with “several callbacks to the 1990s and early 2000s, including plaid shirts tied around dancers’ waists and a recap of the skin-tight sparkling bodysuit Spears wore in the ‘Toxic’ music video.” Her songs really speak to a moment in time. There’s only so much audience for that kind of entertainment.

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Vegas Calls Prince Harry Scandal ‘A PR Boon’

Here at PRNewser, we’ve reported on all the breaking details of ginger troublemaker Prince Harry’s latest scandal, because we’re all about keeping the public informed on the things that matter most.

We even theorized that his drunk nude photo romp would serve as an excellent advertisement for the Las Vegas experience—and according to a report just released by the Las Vegas Convention and Visitors Authority, we were exactly right!

City power players immediately saw the potential PR value of this incident—they released a clever ad campaign in August designed to “shame” those who leaked the Harry pics for violating the sacred “What Happens in Vegas” code. The campaign involved a full-page USA Today ad, a gimmicky “Know the Code” website, and a video spot:

Today’s report claims that the print ad reached 154 million people and estimates the overall PR value of the incident at $23 million, though we’re not sure how they reached that number since the agency “can’t track how much of the attention translated into actual Las Vegas visits.”

We always found the “What Happens…” tagline to be a bit much, but it does read better than the more realistic “Las Vegas: Encouraging Bad Behavior Since 1911!”

Vegas Reclaims Its Ties to the Mob

After more than a decade of playing every possible hand to draw visitors, Las Vegas is finally pulling its organized-crime card.

Swept under the table in favor of celeb chefs, theme nightclubs, and Broadway-style productions, Vegas’ ties to the mob continued to captivate both Hollywood and history buffs; from the ’40s through the ’70s, these ties made the city the gaming capital of the U.S. Now, two new, heavily publicized “interactive attractions” aim to cash in on that legacy.

Sure, there’s a story in the attractions’ similarities: Will a blood-crusted fedora here or bullet-pocked divan there dramatically alter one exhibit’s attendance? (Both properties have annual expectations in the mid- “hundreds of thousands.”) It’s far more illuminating, however, to look at their differences, and how each attraction might stimulate the city.

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