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Posts Tagged ‘Laura Layton’

Spin the Agencies of Record

Smithfield Foods, a pork processor and products company, has chosen GolinHarris to handle the internal comms program for the company’s 75th anniversary celebration. The firm will organize a gala event to be held in May, create a bilingual internal communications program for the company’s 12,000 employees, manage a college scholarship fund, and preview Paula Deen‘s new book Whole Hog Cooking. Golin EVP Laura Layton and the Atlanta office will lead the program.

We Care Home Health Services has selected Apex Public Relations as its AOR. The Toronto-based firm will handle media relations and internal comms for the company, focusing on the importance of home care planning and managing chronic conditions. [via Marketer]

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: Donovan Leaves SanDisk for Visa, McD’s Has a New Chief Brand Officer

Ryan Donovan has resigned from his senior director of corporate marketing position at SanDisk, a title he held for 2 1/2 years. Beginning in February, he will be global head of marketing, product and innovation communications at Visa.  He also previously spent five years with HP.

Emma Richards has been promoted to director of Waggener Edstrom’s Global Alliance program. In this role, Richards will ensure quality local execution of programs for tech, healthcare, CSR, and energy clients. Established in 2006, the program is a network of agency partners focused on global clients. Richards will be based in the Hong Kong office.

Kevin Newell has been named global chief brand officer at McDonald’s, Ad Age reports. He replaces Steve Easterbrook, who became president of McDonald’s Europe in December. The role will give Newell a hand in marketing, menus, and other assets.

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