TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Laura Tomasetti’

Council of PR Firms Announces the 2012 Board

Speaking of the Council of PR Firms, they’ve announced the 2012 board of directors for the organization. Weber Shandwick president Andy Polansky will serve another year as the chairman of the Council. Also re-elected are Porter Novelli’s Gary Stockman as chair-elect, Airfoil’s Janet Tyler as treasurer, and Laura Tomasetti from 360 Public Relations as secretary.

A number of CEOs and principals will also be joining them as directors: Christine Barney, rbb Public Relations; Amy Binder, RF Binder; Dave Senay, Fleishman-Hillard; Melissa Waggener Zorkin, Waggener Edstrom Worldwide; Sharon Linhart, Linhart Public Relations; Elise Mitchell, Mitchell Communications; Jennifer Prose, CJP Communications; Donna Imperato, Cohn & Wolfe; and Margery Kraus , APCO Worldwide.

Congrats to everyone!

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Tips from 360PR for Building a Boutique PR Business

After a decade in business, 360PR, the 25-person boutique PR firm based in Boston, has announced the launch of a New York City office led by Rob Bratskeir.

CEO and founder Laura Tomasetti subscribes to the belief that size doesn’t matter. Since 2001, the economy has had a couple of low points and she says the conditions have been “exactly right for boutique agencies.” More important to clients is whether their PR firm “can be entrepreneurial, flexible, and nimble,” she told us in a phone conversation today.

Tomasetti has experience working with both larger firms and large companies and said she always wanted to do “big brand work.” That work is possible with a boutique firm, she says. However, she tells us there are some things that 360PR is doing in order to compete with the bigger agencies.

Read more

APCO CEO Margery Kraus Named 2010 Chair of the Council of Public Relations Firms

Kraus_Margery_fl.jpg

The Council of PR Firms announced this morning that APCO CEO Margery Kraus will serve as 2010 Chair of the industry trade group, following Ketchum CEO Ray Kotcher‘s run. The release was issued at the same time the Council meets for its annual high-end Critical Issues Forum.

The PR Council lists exactly a hundred member firms on its website ranging from boutiques with under ten employees to megafirms like Ogilvy, Porter Novelli and Weber Shandwick.

The executive officers joining Kraus are Andy Polansky (Weber Shandwick) as Chair-Elect, Jens Bang (Cone) as Treasurer, Otis Wragg (Wragg & Casas Public Relations) as secretary, and Kotcher as immediate past chair.

The Council also elected new board members Christine Barney (rbb Public Relations), Donna Imperato (Cohn & Wolfe), Jennifer Prosek (CJP Communications), Dave Senay (Fleishman-Hillard), Laura Tomasetti (360 Public Relations) and Melissa Waggener Zorkin (Waggener Edstrom Worldwide).