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Posts Tagged ‘Laurel Touby’

Only One More Day to Get the Early Bird Discount for the Startup Boot Camp

Tomorrow is the last day to get the early bird rates for mediabistro’s Startup Boot Camp, taking place July 12 through August 30.

This online conference and workshop will offer attendees keynote speeches, networking opportunities, and how-tos for creating a business plan for a startup company. Among the speakers are Buzzmachine blogger, instructor, and author Jeff Jarvis; Columbia University professor and DNAinfo contributing editor Sree Sreenivasan; and mediabistro’s own Laurel Touby.

Register now and save! Plus, get a free gift. Click here for more information.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Changes at PRNewser

You know what they say in the news business: don’t bury the lead. So on that note, I am announcing that this week is my last as full-time editor of PRNewser. However, I will be staying on as a contributing editor to the site, as I’ve been here since the start and truly believe in what we’ve done, and what we have left to do.

The great news is that we’re bringing on a new full-time editor of PRNewser who is more than capable of the challenge.

Read more

At Career Circus, Experts Stress Importance of Building a Meaningful Social Presence

laurel-career circus.jpg

This PRNewser moderated a conversation at yesterday’s mediabistro.com Career Circus conference titled, “How to Build a Meaningful Public Profile and Social Presence, and Why It’s Essential.”

Lindsay Pollak, author, speaker and consultant for LinkedIn, urged attendees to “listen twice as much as you talk.” She stressed that too many people are just “showing up” on Twitter, LinkedIn or other social networks, but not engaging or embracing them to their fullest.

“People throw up a page, but they don’t actively manage it,” she said. Pollak also said that you shouldn’t spread yourself thin on social networks, and instead choose the ones that are most relevant to your profession. For example, she mentioned Behance.com for graphic designers or Tumblr for photographers.

More Career Circus coverage:

» Reinventing Your Career: The New Form of Job Security (MediaJobsDaily)
» 6 Job Search Tips for Publishing Professionals (GalleyCat)
» Employers to Job Hunters: ‘Be Bold‘ (MediaJobsDaily)
» Resume Writing: Keeping Your Story Consistent (MediaJobsDaily)

[Image: mediabistro.com founder Laurel Touby addresses the crowd.]

LA Company The Content Beast Behind Twitter Bait ‘n’ Spam Campaign

spamtweet.bmp

Lately we’ve noticed a number of Tweets form a cadre of “publicists” promoting an independent film. The “publicists” tweet things about the film and then include the Twitter handles of people so those people notice the tweets and hopefully respond or check out the film. mediabistro.com founder Laurel Touby was one of those targeted by the campaign.

There is nothing wrong with including someone’s Twitter handle in a Tweet if you want them to notice something, however this campaign is nothing but pure spam, and it is being executed by a team of publicists, or just a bunch of spam bots.

Who is behind the campaign? A company called The Content Beast out of LA, which advertises “social media services.”

Their website also includes this statement: “Download and print a PDF of our complete service offerings.” You need to download a PDF file to learn about their social media services. Enough said.

Here is a list of Twitter handles we’ve gathered that are responsible for the Tweets:

LyricKaren_26
EliseKasey_26
LyricKaren_26
GoldaLevon_28
AudiePratt23_
JameyRonan24_
BettyMearl19_
RickiHakim_22
WillaDavid27
HalieGuido_22
HeidiSamir25_
KarenDavon27
EllieLukas18_
OssieJairo_23
EliseKasey_26

We’re guessing most of them are spam bot accounts. They have unusual profile bios such as the following: “Publicise, publicise, publicise…let no cool thing evade your eyes, and publicise, publicise, publicise :)

Ok then. Also, one of the accounts uses what looks like a picture of Ashlee Simpson as its profile picture.

Interestingly enough, even if one does take the “bait” and goes to the film’s website, there is no contact info where a member of the media could request an interview.

PRNewser has sent all of the above handles to Twitter’s spam profile, www.twitter.com/spam. The Content Beast has not returned emails and phone calls as of the time of this post.

UPDATE: Hank Jacobs, COO of The Content Beast, told PRNewser today the company is using both real people and “trying to experiment with software that’s out there,” for the campaign. “It’s still in the experimental phase,” he added.

Happy Holidays: A Video From Us To You!

We’ve been asking readers to send in their holiday cards, videos and party recaps, and now we’re adding our own to the mix.

Via FishbowlNY:

Alan Meckler, CEO of mediabistro.com’s parent company WebMediaBrands, may be all doom and gloom as the Ghost of Christmas Future, but Mediabistro founder Laurel Touby still wants to wish happy holidays to you and yours. And as we head into a new year and a new decade, we’re hoping 2010 won’t suck as much as 2009.

And may we offer some advice to those wanting to get into the media in the coming year? Check out our job listings before you do anything extreme.

Laurel Touby: “I Haven’t Taken a Real Vacation Since I Started the Company in 1994″

laurel1.jpg

FishbowlNY caught up with mediabistro founder Laurel Touby for a feature interview as she begins her six-month sabbatical, traveling the world with husband Jon Fine.

On what she is most proud of:

When you look back at the hundreds or thousands of Internet companies that were around when we started in 1994, there’s not many of them left. There was Nerve and AOL, but The Knot wasn’t there, Google wasn’t there, YouTube didn’t exist. I wish you could take a snapshot of the Web and see what was there at the time and what is still there. There’s not a lot that’s survived.

On if she had any “pangs of guilt” from selling mediabistro two years ago or going on sabbatical:

No, not really. I always thought of myself as sort of an adoptive parent, because when I got funding for the company in 1996 — I got funding from VCs, who were pretty serious investors — they said to me, “Are you sure you can do what it takes? One day you may not be CEO, you may have to sell it, you may have to go public and let someone else run it and it may become a huge thing that you aren’t capable of running.

Touby is currently in Italy and this Italian PRNewser certainly agrees with this statement: “Right now, it’s harvest season in Italy and Italians really know how to relax.” Read the full interview here and check out Touby and Fine’s blog chronicling their travels, Culture Tripping.

(Photo by Jon Fine)

FishbowlNY Blogger Joins Abrams Research

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[McNicol with Matt Cooper, via HuffingtonPost by way of the New York Observer]

Our colleague Glynnis MacNicol, editor of mediabistro’s FishbowlNY blog is jumping ship to join Dan Abrams in his new consulting venture, Abrams research. McNichol joins Rachel Sklar and ‘Daily Show with Jon Stewart’ producer Colby Hall as editors of Mediaite.com, the media news and aggregation blog site Abrams is launching as a “calling card“. Abrams and Sklar have been talking to a number of media writers about the venture.

If you haven’t been swimming in the New York media fishbowl lately, you may not know that BusinessWeek’s Jon Fine raised questions about Abrams’ approach to PR consulting, to which he shot back on Mediabistro’s daily podcast. Fine incidentally, is married to mediabistro founder Laurel Touby.

Related: Former MSNBC Exec Launches “Media Strategy” Firm