AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Lauren Conrad’

More Authors Hiring Firms to Buy Up Their Own ‘Bestsellers’

Lauren ConradWe can all agree that promoting books is a difficult and often thankless job complicated by the public’s rapid move away from paper and toward the digital model (which is less profitable but more efficient and far more agreeable to spouses who really don’t care for the dust and clutter of a big bookshelf).

For authors and publishers alike, the very ability to claim “bestseller” status can significantly increase sales in addition to related speaking and consulting fees (especially relevant if you write about business). Unfortunately, it seems that more authors are now responding to the PR and financial challenges of writing for a living by simply buying their way onto bestseller lists.

Here’s how it works: The Wall Street Journal outs a marketing firm called ResultSource which buys thousands of copies of books in bulk before their publication dates to create a false “sales bounce” and then returns them to the seller. (All for a significant fee, of course.)

Can you guess how we feel about this practice?

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Want Kim Kardashian To Tweet For You? It Will Cost $10,000

kardashian tweet.bmp

What is the difference between “real” celebrities and “online” celebrities when it comes to social media marketing? The real celebrities get paid.

Last December, social media guru Chris Brogan received a $500 gift card from K-mart to write an entire blog post about his visit to a K-mart store. Reality show vixen Kim Kardashian‘s rate? $10,000 per-tweet, according to Advertising Age‘s Michael Learmonth. Yes, you read that right. Ten. Thousand. Dollars. Per. Tweet.

Kardashian works with “in-stream advertising” company Ad.ly, which also includes Stephen Colbert, Lauren Conrad and Dr. Drew as clients. Derek Rey, co-founder of Ad.ly, told PRNewser today Kardashian “can command” $10,000 per tweet and that Ad.ly limits its “publishers” — as it calls Kardashian — to one paid tweet per day as to not alienate her audience. “We’re not a polluter,” Rey said.

How well is Kardashian, and other celebrity publishers selling? “We could sell out that inventory if we want to, but we have a lot of advertisers,” he said. “We’re filtering them before we go to our talent.”

The above Tweet from Kardashian sure reads like an advertisement, but contains no disclosure. Rey told PRNewser that Carl’s Jr. is not an Ad.ly campaign. Indeed, Kardashian just inked an endorsement deal with the fast food chain to promote their salads. Despite the fact that she is a public spokesperson, Rey told PRNewser that with any instance of one being compensated, “you have to disclose.”