Anne Hathaway’s character in The Devil Wears Prada might have thought twice about tossing her cell phone at the end of the movie if Twitter and mobile apps had been available then. How these platforms and the real-time web are reshaping the fashion industry were the topics discussed at the Fashion140 conference in New York last week.
Many of the speakers agreed that fashion is a natural fit with social and digital media since it involves visually-oriented brands in a taste-based category where the opinions of one’s peers count. As Lauren Indvik, associate editor at Mashable commented, “Shopping is rarely a solo endeavor.”
Digital media advances have impacted many aspects of the fashion world, as evidenced by five key takeaways from the day: