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Posts Tagged ‘Lay’s’

Lay’s Revives ‘Do Us A Flavor’ Contest: Sushi-Flavored Chips, Anyone?

All hail the return of Lay’s uber-successful crowd-sourced product-development promotion, Do Us a Flavor! In case you’ve forgotten, this is the contest that urges chip-lovers to get creative by suggesting new and outrageous flavors that will then be voted on by fellow customers, ultimately yielding tangible, edible versions of the top contenders. Oh, and there’s the small matter of the million-dollar prize money.

Last year’s winners were Cheesy Garlic Bread, Sriracha, and Chicken & Waffles, and if the recent submissions are any indication, this year’s contest is shaping up to be even stranger (read: more awesome) — Wisconsin Beer Brats, Coconut Sprinkle Birthday Cake, Bacon, and Spicy Crab Cakes are just a few of the possibilites you can vote for on the microsite.

And in case you’re in need of a little inspiration, Lay’s new TV spot is sure to get the creative (and perhaps digestive?) juices flowing — Sushi-flavored chips, anyone?

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‘Experts’ Review the New Crowdsourced Lay’s Chip Flavors

Earlier this week we posted on the Lay’sDo Us a Flavor” competition, which is a pretty good example of an interactive social media/crowdsourcing promo campaign. Several publications have tasted and tested the final three flavors, so we figured we’d review their reviews and give you a hint as to which flavor will win. (We also want to satisfy the anonymous tipster who keeps sending us his or her ideas for new flavors like “Caesar Salad” and “Roast Beef and Horseradish”, both of which sound totally gross.)

The three finalists and their respective appraisals:

Chicken and Waffles

  • “That combination for a potato chip doesn’t sound all that appetizing.” – random, very wise member of the public via The Long Beach Press Telegram
  • “Awful…Tasted like burnt ice cream cones.” — The New York Post
  • “I see why Lay’s went with the more flavorful name rather than just calling these Lay’s Sage, Maple and Grease. No one would buy those, except for me.” — Kotaku
  • “Remind(s) me of a nice rosemary chicken with some kind of sweet dipping sauce.” — JunkFoodGuy
  • “…funky, almost mildew-inducing stench.” — TheImpulsiveBuy

Sounds absolutely awful! More please!

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Lay’s ‘Do Us A Flavor’ Contest: Customers Vote For Their Favorite Chips

Lay's Do Us a FlavorChicken & Waffles potato chips, anyone?

Last week, top snack brand Lay’s rolled out three consumer-created flavors of their famous potato chips: Cheesy Garlic Bread, Sriracha (named for a spicy Thai sauce), and Chicken & Waffles. These…unconventional creations are the three finalists in the company’s “Do Us A Flavor” contest, which saw 3.8 million fan submissions between July 20 and Oct. 6.

Ram Krishnan, VP of Marketing, FLNA said of the competition:

“Millions of Lay’s fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America’s hands – and we can’t wait to see what they will decide to be the next great potato chip flavor.”

Fans of the fun flavors have until May 4 to vote for their favorite. The winning chip will earn its creator $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher) while taking its place alongside bags of BBQ and Sour Cream & Onion as a grocery store staple.

And, like the Monopoly “Save Your Token” campaign, the “Do Us A Flavor” promotion features a strong social media component.

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